DTH

India leads HDTV boom on DTH in SAARC region

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/dth-images/2015/09/04/Untitled-1_0.jpg?itok=Omc38jqg

NEW DELHI: India, which had just three true high-definition television (HDTV) channels in 2010, now leads in the South Asian Association for Regional Cooperation (SAARC) region with 50 HDTV channels in Q1 2015.

What's more, the SAARC countries will see a boom for HDTV segment over the next three years.

According to a new research report by Dataxis, the steady increase in HDTV subscribers and the number of HDTV channels in the region, driven by the digitisation drive could lead to robust growth in the segment.

This steady increase in HDTV penetration in the SAARC region is therefore mainly due to India, which accounts for more than 90 per cent of the total HD subscribers in the SAARC countries – Bangladesh, Nepal, Pakistan and Sri Lanka – covered in the report.

The HDTV penetration in India is primarily driven by DTH players, who are aggressively promoting HDTV set top boxes (STBs) in the country. Dataxis report finds that DTH operators in India have seeded about four million STBs in Q1-2015 as compared to less than 0.3 million HD STBs seeded by multi-system-operators (MSOs) during the same period.

HDTV segment, both in terms of HDTV STB penetration and HDTV channels have witnessed steady growth in the last four quarters, with HDTV penetration in the SAARC countries reaching 4.2 million in the quarter ended March 2015, says the new Dataxis report titled “SAARC: HDTV Market Q1-2015.”

Although, MSOs in India had a slow start in seeding HD STBs mainly due to the delay in implementing gross billing, cable operators have begun pushing HD STBs to customers in metros and other Phase II cities where gross billing is in place. HD STB seeding by MSOs is expected to gain traction by the fourth quarter of 2015.

“DTH players are expected to lead the HDTV penetration in India for the next couple of years, however, MSOs are also expected to come on board as the demand for HDTV and UHD content is on the rise in the Phase II cities where cable TV dominates the Pay-TV market,” said Dataxis media analyst Sreeja VN.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/Launch-of-Tata-Sky-Kannada-Cinema.jpg?itok=Zup9iQ3q
Tata Sky partners with Colors Kannada to showcase blockbuster movies

MUMBAI: Tata Sky, India’s leading content distribution platform, has yet again expanded its portfolio of regional language services and is all set to strengthen its reach amongst its core regional audience in the south market. Partnering with COLORS Kannada, one of the leading movie content...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/jawahar.jpg?itok=ISiNOBsq
Dish TV re-appoints Jawahar Goel as managing director

MUMBAI: The board of directors of Dish TV has re-appointed Jawahar Lal Goel as managing director of the company for the period from 17 December 2019 to 31 March 2020. The company has also informed that Goel will also continue to be the chairman of the board of directors post expiry of his tenure as...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/angad.jpg?itok=TQNaus1h
An Ode to Entertainment: Tata Sky’s #WorldTelevisionDay Campaign

MUMBAI: Chimp&z Inc in conjunction with Griffin Pictures rolled out a video recreating the magic of the golden era of television in sand-art. The #TumseHumareTaarJudeHai campaign video served the brand purpose of Tata Sky on the occasion of World Television Day. The video garnered a total view...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/tatasky.jpg?itok=h8LCpxUu
Tata Sky unboxes #BachpanKaPitara

MUMBAI: On the occasion of Children’s Day, Tata Sky promoted their special service for kids - Tata Sky Fun Learn on its digital platforms in a nostalgic way. This feature comprised foundational learning for kids across different age groups. Tata Sky, along with their digital marketing partner,...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/Prasar%20Bharati.jpg?itok=uJU-iVeB
Prasar Bharati sells DD Free Dish MPEG-2 slots to 8 channels

Prasar Bharati has announced the result of the 42nd e-auction for allotment of MPEG-2 slots of DD Free Dish on pro-rata basis for the period from 1 December 2019 to 29 February 2020. The slot has been sold to eight channels for approx Rs 18.9 crore.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/airtel.jpg?itok=uE1cABe2
Airtel Digital TV revenue and profit up as Bharti Airtel reports record loss

Indian telecom major Bharti Airtel reported 17 percent y-o-y increase in revenue for its Digital TV Services for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review) as compared to the corresponding year-ago quarter Q2 2019.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/dish.jpg?itok=EfxxPP9W
Dish TV adds 42K subscribers in Q2 2020

India DTH major Dish TV India Ltd (Dish TV) reported 42,000 net subscriber additions for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review), During the six-month period ended 30 September 2020 (H1 2020), the company says that it added 251,000 net subscribers.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/Watcho.jpg?itok=mzZ6TEdK
DishTV's OTT app Watcho arrives on Amazon Fire TV

MUMBAI: With an aim to offer engaging and differentiated content catering to young audiences across the country, Dish TV India Ltd, the world’s largest single-country DTH company, has expanded distribution of its OTT app Watcho to Amazon Fire TV Stick. Effective immediately, Amazon Fire TV Stick...

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/tv.jpg?itok=mSiAPVVQ
DTH operators against imposition of further regulation on platform services

Major direct-to-home (DTH) operators spoke against the imposition of any registration fee or annual fee for the platform services (PS) offered by them. Tata Sky, Dish TV, Bharti Telemedia the holding company of Airtel Digital TV are of the view that as DTH operators already pay license fee and...

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories