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Gemporia TV hops on to Tata Sky platform

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MUMBAI: India’s live jewellery shopping channel Gemporia TV has hopped on to the Tata Sky direct to home (DTH) platform.

The channel will be available on channel no. 155 in Tata Sky.

It may be recalled that Indiantelevision.com had reported earlier this month that the channel was eyeing revenue of Rs 60 - 100 crore by the end of 2016 and was looking at expanding its presence in the market by launching on Tata Sky. The shopping platform has been available on other DTH operators like Dish TV and Videocon d2h since September 2015.

With a market presence of 11 years in the UK, the channel has seen a rapid growth in the overall jewellery retail, and claims to achieve almost eight per cent market share of all hallmarked jewellery sold in the UK. The platform also claims to sell over nine million pieces worldwide all through e-commerce and television.

Gemporia TV co-founder Manuj Goyal said, “In India, we bring you these exquisite pieces, directly from our factories to your home, eliminating all middlemen, bringing the costs lower and at direct-to-home prices. We are enlivened with Gemporia’s expanded audience base of over 50 million homes with the launch on Tata Sky, one of the leading DTH providers in India. Our intention is to be available across DTH platforms and gradually move our presence on cable.”

He further added, “Our product size is constantly increasing to fit the business needs. The jewellery ranges from earrings to necklaces to charms to rings for women and men, in multiple styles. Our average item value has been Rs 4216. For Sterling Silver jewellery, our sweet spot is Rs 999. For Gold Jewellery, we have seen maximum sales in Rs 5000 to 8000 pricing category. Rings are currently 50 per cent of our sales, I guess as most retailers find it challenging to stock rings in different sizes. We keep a wide variety of gemstone jewellery - Rubies, Emeralds, Sapphires, Tanzanites, Pearls, Topaz, Opals, Amethyst, Citrines, Garnets, Onyxs, Tourmalines besides Diamonds. Our presence on Tata Sky brings a whole new audience with a completely different demographic. We are excited to see how these numbers will shift.”

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