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Report on Shemaroo

DishTV ties up with Shemaroo; launches Miniplex

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MUMBAI:  DishTV has expanded its gradient of value added services by tying up with Shemaroo Entertainment, one of India’s leading entertainment content houses, to launch a new premium service called 'Miniplex”.

Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view premiere and also premium movie content for a nominal monthly subscription fee. 

Speaking to the tie-up,  DishTV CEO Arun Kumar Kapoor, “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

 Shemaroo Entertainment Limited director Hiren Gada too  shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day. Hence the viewers have the option of watching the movie at their convenience and leisure. The service is designed such that it gives the audience theatre-like-feel at home.

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