DTH

Dish TV aims for 1.4 million subscriber additions in FY 20

The ARPU of Dish TV stood for the year stood at Rs 202

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/05/dish.jpg?itok=SEulG5jp

MUMBAI: While the transition period after the new tariff order implementation has affected major distribution platform operators (DPOs) in the quarter, the largest DTH platform of India, Dish TV, was not an exception. The company also experienced a lower subscriber addition rate in the fourth quarter of FY2019 which stood at 47,000. However, the company has planned to aim for 1.4 million net additions in FY 20 on the back of existing opportunities. Dish TV India group CEO Anil Dua added that the start has been promising.

Talking about the guidance for FY20, Dish TV CMD Jawahar Goel said that the company is excited about the opportunities existing from DD Free Dish and cable operators too. In addition to that, the DTH operator also launched a special India Cricket service as the cricket season will prevail throughout the year. Goel added that the service is finding good favour in customers. While he is confident about subscriber addition in FY 20, he also added the minimum aspiration would be an addition of 0.7 million.

The ARPU of Dish TV stood at Rs 202 for the year with March showing the best number. Dish TV management hopes to exit FY 2020 with around Rs 1600 crore in terms of net debt. On the other hand, it gave guidance of Rs 600-650 crore capex in FY 20.

“Up to March, it was status quo. But seasonal impacts will come from the current quarter. And it will continue to be so the whole year. And as per the calculation that we have done in the month of April and May, there are benefits and the cost is lower if we compare it with the last quarter. And as the consumer matures and starts adopting more and more, benefits will continue in the quarter going forward,” Dish TV CFO Rajeev Dalmia commented on the content cost which was at Rs 2,275 crore in FY 19.

“One of the components of the regulation, on the ratio between bouquet and a-la-carte prices was not agreed by the court. TRAI has been noticing that a channel priced at Rs 19 is available for much lower in a bouquet. This anomaly has to go away. We are talking to TRAI as a DPO community to sort out this matter. Since consumer prices have not come down TRAI is a bit concerned that the a-la-carte prices are artificially high. So, we have to wait for some more time to make a judgment as to how is it going to pan out,” Goel commented while asked on future content costs.

Goel also added that as Dish TV is operating on a commission basis, the content cost ideally should be a pass-through item to the broadcaster. He also added that it is new learning for the broadcaster and the DPO. According to him, both the segments are working hand-in-hand on the revenue growth and marketing needs. He added that while broadcasters have been living for so many decades on an extortion model, they have now come on the marketing and partnership model.

Dish TV recently launched its in-house OTT platform Watcho with an investment of Rs 35 crore. Dua said that it is getting good traction with minimal marketing. The OTT platform already has two lakh users and more than 2 million sessions.

“We have about 20 shows and web series on the platform. But the good thing is that, on one hand, the content is very reasonably priced in terms of our cost and on the other hand, the way we are looking at it is for stickiness on our current platform. So, from a cost point of view, we do not see them galloping as we go forward. I think we are looking at a model where sooner rather than later, investment starts paying back for itself,” Dua added. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/tata.jpg?itok=oBeqy5cK
Find out what’s trending on TV with Tata Sky’s redesigned Home Screen

Keeping the customer at the centre of all tech innovations, Tata Sky, India’s leading content distribution and Pay TV platform has introduced a first of its kind feature on its set-top boxes - Trending on TV.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/30/tataskky.jpg?itok=t02w5Isr
Tata Sky solidifies lead in the DTH sector

KOLKATA: According to ‘The Indian Telecom Services Performance Indicator Report October – December 2019‘ published by the Telecom Regulatory Authority of India (TRAI), the Indian DTH service has displayed phenomenal growth since launch in 2003. The total number of total active subscribers with pay...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/dd.jpg?itok=2yq8H9Gz
Big four broadcasters come back on DD Free Dish

MUMBAI: All the big four broadcasters that pulled out of DD Free Dish in 2019 after the new tariff order was implemented have come back on Prasar Bharati’s free direct-to-home (DTH) platform. Star Utsav, Sony Pal, Zee Anmol, Colors Rishtey and Zee Anmol Cinema have successfully bid on the 45th e-...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/yes_0.jpg?itok=pCc36u5E
Dish TV asks Yes Bank to get MIB go-ahead on its share acquisition

Last Friday, YES Bank informed the stock exchanges that it had acquired 24.19 per cent stake in direct-to-home (DTH) operator Dish TV India Ltd. The latter said on Monday that the disclosure filed by the bank regarding the acquisition contains certain incorrect facts.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/yes.jpg?itok=Gs_f5n0k
Yes Bank acquires 24.19% stake in Dish TV

MUMBAI: Yes Bank has acquired 24.19 per cent stake in Essel Group-promoted direct-to-home (DTH) operator Dish TV India Ltd. The bank has informed in a regulatory filing that it has acquired 44,53,48,990 equity shares having nominal value of Re 1 per share. Shares have been acquired on invocation of...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/d2h.jpg?itok=mQxXUoCT
D2H launches DIA, an AI-enabled chatbot for customer service

D2H has launched the ‘D2H Intelligent Assistant’ (DIA), chatbot using the latest AI technology, for its customers. D2H Intelligent Assistant (DIA) is a one-stop solution platform for customers to solve their service queries through an automated assistant in real-time.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/18/dd.jpg?itok=JyFk2Ecb
Prasar Bharati relaxes DD FreeDish fees for FTA channels

MUMBAI: The Covid 2019 pandemic is not just decimating human lives it has also resulted in the broadcasting sector falling sick with shootings ceasing, ad revenues shrivelling, and subscription revenues drying up. To cope up with the rapidly turning toxic business environment, free-to-air (FTA)...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/15/tatasky.jpg?itok=fwRmXeBP
Tata Sky celebrates the joy of togetherness this international family day’

MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, in partnership with Chimp&z Inc, celebrated International Family Day with the launch of a digital campaign under its larger Isko Laga Dala Toh #FamilyJingalala positioning. In times of social distancing when families...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/12/bhahubali.jpg?itok=t0svhqR6
Tata Sky Fun Learn premieres Baahubali: The Lost Legends – S04 for the first time on Television

The magnum opus Baahubali, which crashed box office records, was later turned into a multi-episode animated series titled – Baahubali: The Lost Legends by SS Rajamouli, creator of the original Baahubali movies. Tata Sky, India’s leading content distribution platform for the first time on Indian...

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required