DTH

×

×

DD Free Dish looks at advertising for monetisation

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/16/dth.jpg?itok=cmyXQKFy

MUMBAI: The government’s own direct-to-home (DTH) platform DD Free Dish has had a good run since launch because of its wide acceptance, especially in the rural areas where the reach of cable is limited and pay TV is expensive. Now, the government is drawing up plans to make money from the platform.

Last year, the government sanctioned a scheme to extend the number of channels to up to 250. In a reply in the Lok Sabha recently, Minister of State in the Ministry of Information and Broadcasting (MIB) Rajyavardhan Rathore said that this would enable Free Dish to generate revenue via advertisements. Quoting a private newspaper, the response mentions that private channels easily garner Rs 500-700 crore as revenue a year while a channel slot on Free Dish is as low as Rs 6-8 crore. He admitted that there were limitations to the revenue models that could be adapted into the free service if it wanted to ensure quality and reach.

Another means of making money is via auction of channel slots on the DTH platform, which turned into a legal case when the auctions were arbitrarily called off mid last year by Smriti Irani, the information and broadcasting minister. Auctions have been kept in abeyance till a settlement is reached between Prasar Bharati and the networks that have reached out to the Telecom Disputes Settlement Appellate Tribunal. The tribunal has asked the government to conduct a comprehensive review on the auctioning policy for Free Dish before any stand is taken.

At present, there are 72 free channels and 39 radio stations available on Free Dish.

Updating the parliament on its growth, Rathore added that about 66,000 DTH set-top boxes have been given out in tribal, remote and border areas. According to estimates, Free Dish’s total subscriber base is 22 million.

Also Read :

TDSAT interim order ensures continuity for private channels on FreeDish

TDSAT gives Prasar Bharati 2 days to respond to FreeDish auction suspension

FreeDish auction on 4 July, different reserve prices for GEC and news

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Dish-tv.jpg?itok=NtHEySGX
DishTV strengthens presence in West Bengal with special offers and packages

In a bid to make the most of the festivities, Dish TV India Ltd, the world’s largest single-country DTH Company, today announced line-up of special offers and packages for its existing customers in West Bengal. The new offers by Dish TV seek to extend maximum benefits to the customers.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/sun.jpg?itok=pExufZiY
Sun Direct offers 155 channels for Rs 130 network capacity fee

DTH operator Sun Direct is now allowing subscribers to select up to 155 channels for a monthly network capacity fee of Rs 130/- plus applicable taxes.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/28/dish.jpg?itok=6-YyYrqB
DTH companies against changes to KYC norms for STBs

DTH operators believe that there is no need to change the KYC process for set top boxes (STBs) as the current process is well-equipped to meet the requirements and the DTH industry is already adhering to a comprehensive KYC process, which has been working effectively till date.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/27/trai.jpg?itok=YMZYzixF
KYC imperative to curb smuggling of DTH STBs outside India: IBF

Indian Broadcasting Foundation (IBF) has shared its view on the consultation paper by TRAI on ‘KYC of DTH Set Top Boxes’. The association is of view that there is an absolute and an imminent need for introduction and proper enforcement of meaningful KYC or e-KYC stipulations of DTH STBs.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/24/tata.jpg?itok=_wfhRvgz
Tata Sky introduces HD set top box and Binge bundle offer at Rs 4,999

MUMBAI: After the formal announcement of Reliance Jio Fiber plans, other DTH operators are also taking measures to face the upcoming challenge. DTH operator Tata Sky has introduced an attractive offer for consumers.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/d2h.jpg?itok=PybMxhlR
Rule the world of entertainment with ‘d2h Magic’ streaming device

MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company, has launched a one of its kind content streaming solution ‘d2h Magic’ allowing customers to access digital video streaming and OTT apps on their existing d2h set top box. ‘d2h Magic’ will seamlessly bridge the gap...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/independent_tv.jpg?itok=DnYb8SKJ
Independent TV to resume DTH service any day after 21 August

MUMBAI: DTH operator Independent TV has extended the resumption of its service further. The operator has stated on its website that they expect to go live any day after August 21, next week. The network was supposed to resume its service from August 15 in its new ITV 2.0 avatar .

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/ttata-sky.jpg?itok=L3JmDBPZ
The Entertainment Industry Celebrates Tata Sky's 13th Birthday with Chimp&z Inc's #TataSkyTeraHai

Mumbai: Last week, Tata Sky celebrated its 13th anniversary. A brand that stands for entertainment across genres was celebrated all over the internet with tributes pouring in from the peers in the entertainment industry.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/13/dish.jpg?itok=MArDAVkW
Dish TV brings unique value added service for Telugu viewers, launches 'Telugu Active' on DishTV & d2h platforms

Continuing to strengthen its value added service offerings, Dish TV India Limited, world’s largest single-country DTH Company has launched ‘Telugu Active’ VAS service - a one stop ad-free destination for the best of Telugu films & shows. The Telugu Active service is launched in partnership with...

DTH DTH Services

Sign up for our Newsletter

subscribe for latest stories