DTH

Gopal Vittal on Airtel's DTH strategy, TRAI tariff order & overall ARPU growth

Airtel is also building a solid digital layer using data, payments, network and distribution.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/10/vitaal.jpg?itok=hnbq6Bcs

MUMBAI: The uncertainty caused in the cable industry after the TRAI tariff order implementation has helped DTH players gain subscribers. Airtel Digital TV added approximately 391,000 customers in the last quarter of FY2019 reaching a total base of 15.4 million as at the end of March 2019. The Sunil Bharti Mittal-led company sees good opportunity to grow its customer base as a large part of the cable industry is still not digitised but is fragmented. 

“The DTH market is large because there are still about 90 million customers who have cable and terrestrial connections, so there is still a big upgradation opportunity from cable to DTH,” Airtel India MD and CEO Gopal Vittal said in an earnings call after the Q4 results. He added that there has been some uncertainty and challenges of implementing the TRAI tariff order and that may have been one of the reasons for faster acceleration from cable to DTH and stronger customer additions.

After the Q3 results, Airtel had said that the tariff order will help it increase the average revenue per user (ARPU) of the middle segment too. In the long term, Vittal sees the TRAI tariff order as beneficial.

On the broadband side, the company currently has 2.2 million or 2.3 million customers. Vittal said that although ARPU in the segment is marginally down, it has stabilised due to the revision of pricing. He also added that the churn is exceedingly low while stickiness is high here unlike in wireless.

“One of the things that we are looking to do is to further strengthen that stickiness by bringing in other services across our mobile as well as our DTH platforms into the home. We track that very closely and we have a metric that drives that. We are also trying to see what we can do to digitally enable the several services to be sold seamlessly to customers,” Vittal added.

Vittal also revealed Airtel’s strategy to build a solid digital layer using the strength around data, payments, network and distribution. He also noted that through Airtel Thanks, the company is trying to bring all its services, entertainment, music, video and telco benefits together. It also launched a plan with life insurance. The idea is to create an array of services for improving stickiness with customers as well as increased trade up through ARPU.

“Some of the relationships that we have with Amazon or Netflix or Zee enable us to place pieces of content with premium plans and that drives upgradation. Going forward, we could also look at selling many of these services through our payments platform. We recently began piloting it via our distribution app, Mitra, which is used across a million retailers,” he added.

While the capex level was at its peak last year, Vittal assured that it will be lower in the course of this year. But that would not mean any compromise on consumer experience.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/Watcho.jpg?itok=mzZ6TEdK
DishTV's OTT app Watcho arrives on Amazon Fire TV

MUMBAI: With an aim to offer engaging and differentiated content catering to young audiences across the country, Dish TV India Ltd, the world’s largest single-country DTH company, has expanded distribution of its OTT app Watcho to Amazon Fire TV Stick. Effective immediately, Amazon Fire TV Stick...

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/tv.jpg?itok=mSiAPVVQ
DTH operators against imposition of further regulation on platform services

Major direct-to-home (DTH) operators spoke against the imposition of any registration fee or annual fee for the platform services (PS) offered by them. Tata Sky, Dish TV, Bharti Telemedia the holding company of Airtel Digital TV are of the view that as DTH operators already pay license fee and...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/dish.jpg?itok=FlJX55uw
Dish TV India launches an entire new range of ‘Smart Connected Devices’

MUMBAI: Strengthening its technology product portfolio, Dish TV India Ltd., world’s largest single-country DTH Company, today launched a complete range of smart devices, an internet enabled Android based HD Set Top Box and Voice enabled Alexa Built-in smart kit.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/07/dish.jpg?itok=fANtNUAh
Dish TV India to launch hybrid set-top box with Amazon Prime Video

MUMBAI: Dish TV India Limited, the world’s largest single-country Direct-To-Home company, today announced that it has collaborated with Amazon Prime Video to offer Prime Video app to its Dish TV and d2h subscribers on its soon-to-be-launched hybrid set-top box.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/30/dish.jpg?itok=h0JED65Y
d2h skill introduced on Amazon Alexa in India

MUMBAI: With an aim to further enhance the TV viewing experience for its d2h customers, Dish TV India Limited, the world’s largest single-country DTH Company has launched a Skill for Amazon Alexa in India. Say, “Alexa, enable d2h” and start using the skill to explore a vast world of entertainment,...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/27/watcho.jpg?itok=9mH_sGSv
Dish TV’s OTT Platform Watcho launches two new original series

MUMBAI: In line with its commitment to provide unique and engaging content to the viewers, Dish TV India Limited announced the launch of two new content series on its OTT platform ‘Watcho’. A paranormal investigation series ‘Dark Destination’ premiered on 13th September, 2019 and a wild comedy tale...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/25/dish.jpg?itok=mWWELszy
Dish TV to introduce Android set top box

Amid the ongoing flux in media and entertainment industry, major direct-to-home (DTH) operator Dish TV India has planned the launch of its android set top boxes in the next few weeks, according to a PTI report.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/24/dish.jpg?itok=CthmiVH7
Dish TV India launches ‘Shorts TV Active’ on DishTV and d2h platforms

MUMBAI: Keeping up the promise of providing unique content and quality entertainment to its subscribers, Dish TV India Limited, world’s largest single-country DTH Company recently announced the launch of a new value added service ‘Shorts TV Active’ in partnership with ShortsTV, the world’s only TV...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Dish-tv.jpg?itok=NtHEySGX
DishTV strengthens presence in West Bengal with special offers and packages

In a bid to make the most of the festivities, Dish TV India Ltd, the world’s largest single-country DTH Company, today announced line-up of special offers and packages for its existing customers in West Bengal. The new offers by Dish TV seek to extend maximum benefits to the customers.

DTH DTH Services

Sign up for our Newsletter

subscribe for latest stories