Immortalize your lovers name on 'Virtual' monuments

MUMBAI: Love birds can now stop inscribing their names on heritage monuments. Instead, use the ‘virtual‘ heritage monuments to immortalize your love. Jodha Akbar, the historical magnum opus aired on Zee TV has launched a Facebook app that allows couples to do just that.

The show through the app will support the preservation of the vast Indian heritage. The app gives users a choice between four different monuments where they would like to have their names inscribed.

Once the user has typed their name and the name of their partner, the app gives them a choice between posting an image of their ‘immortal space‘ on their Facebook page and sending their significant other a more detailed love note via a message.

The app provides lovers with an interesting space to express their love in the virtual arena

"Very often, one finds people in India using the facades of national monuments to engrave their names alongside their lover‘s as a sign of eternal love. However, it is important that India takes adequate and timely measures to conserve its national heritage rather than allow its own citizens to deface historically significant monuments with graffiti. This is what prompted us to come up with a unique solution whereby we provide lovers with an interesting space to express their love in the virtual arena," says Zeel head-marketing, national channels Akash Chawla.

Besides the app, Zee TV‘s marketing campaign for ‘Jodha Akbar‘ has seen several innovative initiatives. In the pre-launch phase, the channel created boards on Pinterest to familiarize viewers with the architecture, monuments, artifacts, clothes and jewellery from the Mughal era.

The channel also plans to organise edutainment excursions for school children where they will watch the shoot of the show and be taken on a guided tour of the ‘Jodha Akbar‘ sets that resemble Jodha and Akbar‘s palaces, showcasing replicas of the costumes, jewellery, weapons used in the Mughal era that are currently being used in the show.

The app can be accessed on Zee TV‘s official Facebook homepage

Latest Reads
PallyCon adds App Security to its digital arsenal

New Delhi: PallyCon, a global leader in Multi DRM, forensic watermarking services, and anti-piracy technology on Monday launched its state-of-the-art app security service. A simple plug-n-play solution, it is dedicated to helping content developers and publishers protect their content from...

Technology ces
Mobile World Congress to go ahead in June as planned

New Delhi: Spanish authorities have given the green signal to conduct this year's Mobile World Congress (MWC) as per plans in Barcelona from 28 June to 01 July. The decision was made after the authorities reviewed the health and safety plans put forward by the organizers for the upcoming event. 

Technology ces
Streambox-US Video technology pioneer to enter India

Streambox, the industry leading pioneer in delivering unique IP based video streaming solutions over low bandwidth connections, has announced the opening of a new sales office in Mumbai to address the vibrant post-production markets in India and southeast Asia.

Technology Hardware Set-top Boxes
Mowies optimises its workflow with Harmonic's VOS Cloud Streaming SaaS

MUMBAI: LATAM-based on-demand media platform Mowies, which has a unique revenue model for creators of feature films, documentaries, TV series, theatrical performances, concerts, and other original content, has decided to optimise its workflow with Harmonic's VOS 360 cloud streaming offering.  The...

Technology Software Applications
Disney+ Hotstar signs CLEAR Production Cloud to manage its Originals content

Mumbai: Video streaming platform Disney+ Hotstar has signed a multi-year deal for CLEAR Production Cloud, from Prime Focus Technologies, to enable secure and collaborative production workflows for its Originals content.                   

Technology Hardware Components
Broadpeak performs world's first demonstration of Streaming Video Alliance open caching APIs

New Delhi: CDN and video streaming solutions firm Broadpeak has successfully performed the world's first live demonstration of Streaming Video Alliance Open Caching APIs.

Technology Hardware Components
Israeli firm brings advanced ‘emotion detection’ technology to Gulf region

New Delhi: The human resource (HR) departments of government organisations across the Gulf region will soon be able to test an advanced voice analytics service, which can detect the emotional state of a person from their voice. The new technology developed by an Israel based tech firm Nemesysco...

Technology Hardware Components
Sports video operators & rights owners can unlock $28 billion in new revenue by combating piracy

New Delhi: Amid the growing threat posed by streaming pirates, a new research conducted by Synamedia has found that service providers and rights holders of sports events can unlock up to $28.3 billion in new revenue each year by putting some anti-piracy measures into place.

Technology Hardware Components
CES 2021: Sony creates buzz with Airpeak drone

NEW DELHI: At the ongoing CES 2021 event, Sony has unveiled an array of products that include Airpeak drone, Bravia XR smart TV lineup and wireless speakers with 360 Reality Audio.  Sony's presence at CES 2021 is structured around 12 topics showcasing how its 3R technologies — reality, real-time,...

Technology ces

Sign up for our Newsletter

subscribe for latest stories

* indicates required