Report on Shemaroo

Zapak Solutions' #DhansooDialogue contest for BigFlix trends on Twitter

MUMBAI: Zapak Solutions, the social media arm of Zapak Digital Entertainment, on 18 July executed a Twitter contest for film fanatics of the country. The contest which was executed using the hashtag #DhansooDialogue, was executed for BigFlix, the movie-on-demand service by Reliance Entertainment Digital. The hashtag reached out to 66,257 Twitter accounts and generated nearly 300,000 impressions in a matter of six hours as #DhansooDialogue trended nationally is what the media firm claims.

The objective of the contest was to engage movie enthusiasts in conversations about films and dialogues that have created history in Bollywood. A series of Bollywood questions which were mainly a dialogue from one of the movies was asked; participants had to guess the name of the movie correctly. Winners of the contest were rewarded with goodies. During the campaign, more than 3000 interactions were recorded using the hashtag #DhansooDialogue. The total mentions received were 1202 and the total retweets were 740 is what Zapak Solutions claim in a release they sent out.

Commenting on the digital strategy of the contest Zapak Digital Entertainment, head digital marketing and social media Rahul Avasthy said, "The BigFlix contest on Twitter was designed to spread a word about BigFlix‘s existing and continuously growing Bollywood catalogue. We used the hashtag #DhansooDialogue as it strikes a chord with Bollywood fans. We received interesting replies and abundant tweets and retweets with the hashtag, due to which we trended at No. 1 nationally. More than anything else, it meant good fun for the participants and our team alike, afterall, all of us are born filmy! "

Latest Reads
Mowies optimises its workflow with Harmonic's VOS Cloud Streaming SaaS

MUMBAI: LATAM-based on-demand media platform Mowies, which has a unique revenue model for creators of feature films, documentaries, TV series, theatrical performances, concerts, and other original content, has decided to optimise its workflow with Harmonic's VOS 360 cloud streaming offering.  The...

Technology Software Applications
Disney+ Hotstar signs CLEAR Production Cloud to manage its Originals content

Mumbai: Video streaming platform Disney+ Hotstar has signed a multi-year deal for CLEAR Production Cloud, from Prime Focus Technologies, to enable secure and collaborative production workflows for its Originals content.                   

Technology Hardware Components
Broadpeak performs world's first demonstration of Streaming Video Alliance open caching APIs

New Delhi: CDN and video streaming solutions firm Broadpeak has successfully performed the world's first live demonstration of Streaming Video Alliance Open Caching APIs.

Technology Hardware Components
Israeli firm brings advanced ‘emotion detection’ technology to Gulf region

New Delhi: The human resource (HR) departments of government organisations across the Gulf region will soon be able to test an advanced voice analytics service, which can detect the emotional state of a person from their voice. The new technology developed by an Israel based tech firm Nemesysco...

Technology Hardware Components
Sports video operators & rights owners can unlock $28 billion in new revenue by combating piracy

New Delhi: Amid the growing threat posed by streaming pirates, a new research conducted by Synamedia has found that service providers and rights holders of sports events can unlock up to $28.3 billion in new revenue each year by putting some anti-piracy measures into place.

Technology Hardware Components
CES 2021: Sony creates buzz with Airpeak drone

NEW DELHI: At the ongoing CES 2021 event, Sony has unveiled an array of products that include Airpeak drone, Bravia XR smart TV lineup and wireless speakers with 360 Reality Audio.  Sony's presence at CES 2021 is structured around 12 topics showcasing how its 3R technologies — reality, real-time,...

Technology ces
LG showcases next gen products at CES 2021

SEOUL: LG Electronics is showcasing its products and technologies under the theme of ‘Display, now the real world comes to you’ at CES 2021. The company is emphasising on the redefined role of displays in the contactless era as well as presenting various display solutions optimised for the...

Technology ces
Synamedia partners with Akamai to speed up pirate takedowns

KOLKATA: Independent video software provider Synamedia has integrated its security and watermarking solutions with Akamai to protect customers’ streaming OTT content. Synamedia’s solutions now detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect...

Technology ces
Samsung introduces latest innovations at Consumer Electronics Show 2021

NEW DELHI: Samsung opened the Consumer Electronics Show 2021 with a crisp, 30-minute keynote, sharing its vision for the future and introducing a slew of new products at the virtual press conference. Among fresh launches is its new range of bespoke refrigerators that you can mix, match and combine...

Technology ces

Sign up for our Newsletter

subscribe for latest stories

* indicates required