SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

MUMBAI: SBI Life Insurance, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s (SBI Life’s Poorna Suraksha) dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 critical illnesses in a single plan with an auto-rebalancing aspect which is much needed to navigate through the current uncertain times.

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Kannada news channels clocked 10% hike in ad revenues during Covid2019 period

NEW DELHI: While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months.

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Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

MUMBAI: The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms. ZEEL premium channels business head Kartik Mahadev says that television came across as a trusted medium during the lockdown and the audience finds content on television compelling and comforting.

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Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

MUMBAI: Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

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India Gate Basmati Rice to focus on expanding portfolio, product availability & quality checks

NEW DELHI: As the nation is dealing with Covid2019, the problem of hunger still prevails amongst millions of under-privileged humans. India Gate Basmati Rice, being one of the oldest brands in India has started #UmeedHainHum - an initiative to feed families during these tough times. The brand has been providing more than 20,000 meals every day across the country.

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Digital is pushing other mediums towards accountability

NEW DELHI: In the post-Covid2019 world, measuring the efficacy of advertising spends will become even more critical for companies as they navigate their recovery given the significant pressure of their cash flows and liquidity positions. How can the various M&E segments respond to these enhanced requirements on attribution? How can measurement become timelier and more precise for brands? Addressing these questions at the 21st edition of FICCI Frames, industry members discussed the ‘Attribution at the forefront of the conversation.’

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Brooke Bond Taj Mahal extends classical music association with e-concerts

NEW DELHI: Due to the current nationwide lockdown, Indian classical musicians were looking for opportunities to continue performing for their audiences. Brooke Bond Taj Mahal recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians serenading audiences with specially-curated compositions from the confines of their homes.

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TRRAIN partners with JP Morgan to support 3000 women employees in retail sector

MUMBAI:  TRRAIN, a not for profit organisation, in partnership with JP Morgan has launched a rapid response program with the aim to assist 3000 women employees in the retail sector whose livelihoods have been impacted as a result of the Covid2019 crisis.

The program will support women in Mumbai, Delhi, and Bangalore who have lost jobs or income and provide immediate relief in the form of an income bridge for three months until they can seek alternative employment.

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