Covid2019 communication: Is it time to change OOH messaging?

NEW DELHI: It has been close to three months since the announcement of a nationwide lockdown in the wake of Covid2019 and even longer since the governments across states have been trying to promote the necessary social distancing and other precautionary measures via advertising. While there has been constant innovation in digital and TV commercials, with the constant addition of newer faces and updating of messaging with changing scenarios, OOH hoardings are still covered in the initial set of messaging.

TV Shows Factual
SPN to discontinue AXN, AXN HD from 30 June

MUMBAI: Sony Pictures Networks India (SPN) has decided to discontinue the operations of two of its English general entertainment channels (GECs) with effect from 30 June. The major broadcaster has circulated a letter informing the shutting down of AXN and AXN HD.

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Expect completely new approach to employee policies: DDB Mudra's Rita Verma

MUMBAI: The Covid2019 outbreak has pushed HR departments to the top of the priority chain. The challenge before them is to rebuild and reinvent workplaces to safeguard the lives of their employees. In an interaction with, DDB Mudra Group EVP and head HR Rita Verma highlights different measures taken to ensure a safe work environment as the country phases out of lockdown and looks forward to reopening offices.


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Investment vs returns: What ad agencies should know during Covid2019

Advertising and marketing agencies have witnessed a different horizon during the Covid2019 pandemic, especially the ones serving digitally. Several brands have diverted their marketing spends towards digital mediums, while several others still believe in traditional advertising as the sole solution. Regardless of what experts and marketers think, the growth of advertising has been consistent, and with the markets becoming increasingly competitive, the ad world is surely going to grow unstoppably. 

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Decoding Covid2019 impact on GTPL Hathway’s cable, broadband business

MUMBAI: As the country is struggling with the Covid2019 pandemic, cable TV and internet have acted as the nervous system to keep people informed and entertained. Due to the need of staying connected, the cable and broadband service providers like GTPL Hathway have seen a surge in demand on both sides of the business.

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Not the right time for brands to go dark; they must continue communication

MUMBAI: Brands cannot go dark in these troubled times, says ITW Consulting managing director Bhairav Shanth during a virtual fireside chat with founder, CEO and editor-in-chief Anil Wanvari. According to him, the brands should instead strive to remain relevant and active in these tough times.

He spoke about the future of the sports and live games and also how digital influencers have taken a centre stage, lately, to engage with masses on behalf of brands.

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How ABP News Network helps employees cope with Covid2019 paranoia

MUMBAI: Working in an office during a pandemic is not only stressful for employees but also for leaders. They are continuously committed towards emergency preparedness and at the same time looking at business continuity. Especially in a news organisation, when people are on their toes throughout the day, it is challenging to keep the workforce as healthy as possible. To create a better environment and more consistent systems in which employees can flourish are the topmost priorities of HR officials.

TV Shows Factual
Advertising volume grows by 16 per cent in last two weeks

MUMBAI: Advertising volume grew during the last two weeks by 16 per cent, according to a ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption.

The report also states that the ad volume has, however, fallen by 23 per cent in the current week as compared to the pre-Covid2019 period.

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