KFC drops its iconic slogan amid coronavirus

NEW DELHI- The Covid2019 situation has utterly changed the marketing dynamics in the last five months, whether it’s a B2B or B2C company, everyone is trying to adapt and reinvent the marketing strategies.

Brands in recent time have put efforts to talk about the coronavirus through their campaigns, and build connections with their TG’s.

TV Shows Factual
Uday Shankar speaks up about IPL 2020 in Covid times

MUMBAI: Disney Star India chairman Uday Shankar seems to thrive in crisis moments. The ongoing pandemic seems to have brought out the best in the former journo. The world’s most prestigious and valued cricket tournament the Indian Premier League (IPL) – on which he had betted big three years ago by bidding unheard of acquisition fees – is taking place in the UAE come 19 September after it was aborted in March end.  For only the third time in its 13 years of  existence it is being held in a foreign land.

TV Shows Factual
Vasanth TV and Vasanth & Co founder H. Vasanthkumar dies of Covid2019

MUMBAI: The dreaded SARSCOV2 virus claimed another victim from the television and political firmament today. 70-year-old Harikrishnan. Vasanthakumar, the founder of Tamil TV channel Vasanth TV, and Tamil Nadu’s biggest electronics retail chain Vasanth & Co succumbed to Covid2019 today in Chennai’a Apollo Hospital. Vasnathakumar was also a member of parliament representing the Kanyakumari constituency, a seat he successfully won in the 2019 elections.

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Dream11's Harsh Jain-speak on the fantasy games leap

NEW DELHI: Fantasy sports platform Dream11 hit the headlines in early August when its bid of Rs 220 crore for the title sponsorship of the Indian Premier League (IPL) 2020 came out tops, beating back the offers from larger firms. And it polevaulted its founders Harsh Jain and Bhavit Sheth into the limelight once again.

TV Shows Factual
Beauty & Lifestyle Virtual Round-Table: Time to meet the creme de la creme

NEW DELHI- As consumers increasingly demand inclusivity, transparency and authenticity, beauty & lifestyle companies across price points are overhauling their operations, product assortments, and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where stores are community hubs, “meeting customers where they are” is the industry-wise target and every luxury shopping can be done online.

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Rajasthan Royals signs TV9 Network as principal sponsor

NEW DELHI: Rajasthan Royals has signed TV9 Bharatvarsh as the principal partner for the upcoming edition of the Indian Premier League, scheduled to be held in UAE from 19 September to 10 November 2020. The Royals will proudly wear TV9’s logo on the front of the team’s jersey in the IPL.

TV9 Bharatvarsh replaces EXPO 2020 Dubai as Rajasthan Royals’ front of jersey brand after the much-awaited mega-event was postponed to 2021 owing to the Covid2019 pandemic. 

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Dangal seeks to ramp up original TV programing

MUMBAI: In March 2019, the big four networks pulled out of DD’s  FreeDish service as TRAI’s new tariff order did not allow FTA (free to air) channels’ inclusion in the pay channel bouquet. However, it was the apt time for FTA channels to make merry.

One such network was Enterr10 Television. The network’s Hindi FTA GEC Dangal TV gained significant viewers and today, it is one of the most popular Hindi GECs.

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Yardley’s new TVC campaign encourages to celebrate a safe yet joyous Onam

NEW DELHI - The year 2020 has witnessed its fair share of upheavals. As India continues to battle with the impact of a pandemic, a sense of fear continues to prevail. While most states continue to struggle with the effects of the pandemic, Kerala has managed to come out fairly well, however, the fear of resurgence persists. This year, as Onam begins, Yardley has released its TV campaign that encourages consumers to celebrate this harvest festival with family and friends while taking all safety precautions.

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