COVID-19
"There’s nothing called unbiased news, only the degree of bias changes": ABP Network's Avinash Pandey
The television news ecosphere is battling great image issues in India. Their over-the-top, arguably, frivolous, coverage of sensitive matters and in certain cases, their eyes turning blind to many important issues are attracting a lot of flak from viewers and in a few cases from advertisers alike. Recently, ABP Network (earlier ABP News Network) CEO Avinash Pandey sat down to address these issues and many more with Indiantelevision.com founder, CEO, and editor in chief Anil Wanvari over a virtual fireside chat.
Impact of Covid2019 on the advertising and film industry
The entire film fraternity was shaken with effect to the complete lockdown declared by the Indian prime minister in mid-March 2020. Industry people who were otherwise engaged 24X7 now focussed on the 21-day countdown. Twenty one days turned into three months keeping the lockdown intact. Discussion between the state and central government and some eminent directors and producers led to granting a controlled permission for filming of movies, advertisements and TV serials.
Faber-Castell art business grows by 300% y-o-y during Covid2019
NEW DELHI: Faber-Castell is a name most children grow up with. As one of the leading manufacturers of wood-cased pencils with a varied range of products for writing, drawing, and creative design, as well as decorative cosmetics, it also found Covid2019 challenges and is now changing its strategy.
Fractal Ink linked by Isobar launches virtual career hackathon
NEW DELHI: Fractal Ink linked by Isobar, the design specialist from the house of Dentsu Aegis Network (DAN) India, has announced the launch of a Virtual Career Hackathon. The hackathon is a series of activities that the agency will run as part of its recruitment process.
Zenith: global ad spend to dive 9.1% in 2020
MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019. Global agency Zenith concurs with this view and has revised its numbers for 2020.
"Our media investment is lower than last year": Hyundai Motor's Tarun Garg
NEW DELHI: Even as the automobile industry was only beginning to cope with the changes from BSVI norms, the pandemic battered it. Deteriorating demand has affected production, factories’ closure and the extended lockdown led to labour disruption. As India eased into Unlock mode, auto brands are engaging in refreshed marketing activities to boost sales.
Covid2019 & brands: Better consumer connections & brand recall
NEW DELHI: Like it or not, the Covid2019 pandemic has pushed brands to the heights of innovation. Along with it comes creativity coupled with responsibility in ad commercials. As the pandemic swelled, advertisers saw an opportunity in showing their empathetic side to consumers.
#MediaMinds2 | IGL founder-CEO Yash Pariani talks about evolving e-sports ecosphere in India
NEW DELHI: Covid2019 turned out to be a rather interesting and better time for the e-sports ecosystem, leading to large jumps in user numbers as well as tournament viewership and Yash Pariani’s Indian Gaming League was one of the beneficiaries there.
In the third episode of Media Minds 2, Pariani sits down to talk about how the lockdown led to a rise in the popularity of e-sports and catalysed the way for its further growth, going ahead.
