COVID-19
How IPL anthems helped popularise the brand
NEW DELHI: IPL’s electrifying debut aired on 18 April, 2008, and India has been hooked ever since. Every year, more and more people are tuning into the sporting tournament, cheering for their favourite teams and players, and sharing their excitement on social media. The viewership for this ‘grand festival’ of cricket has massively risen and for brands, it’s more like an advertising bonanza. Every year, the latter put their best foot forward to connect with the audience.
Cinema halls to be back in business from 15 October
KOLKATA: After coping with the initial shock of Covid2019, the economy has started reviving slowly. With the new guidelines issued by the ministry of home affairs, the revival will speed up, especially in the cinema exhibition sector. The ministry has finally allowed the opening up of cinemas, theatres, multiplexes from 15 October onwards as part of its Unlock 5.0 plan.
IFFI Goa pushed forward to early 2021
MUMBAI: The fifty first edition of the International Film Festival of India (IFFI) which was to be held from 20-28 November in Goa was looking iffy thanks to the unabated spread the SARS COV2 virus in India. Today, any doubts about it were put to rest: the directorate of film festivals which comes under the ministry of information & broadcasting decided that it was being rescheduled to 16-24 January 2021. The announcement was made by I&B minister Prakash Javadekar after consulting Goa chief minister Pramod Sawant.
Max Life is official life insurance partner for team RCB
NEW DELHI: Max Life Insurance Company has unveiled its latest ad campaign with Royal Challengers Bangalore. Featuring ace players of the team in a geared up avatar, the brand new television commercial (TVC) attempts to reinforce the importance of financial protection in the form of term insurance to the millennial audiences, given the uncertainties brought upon by Covid2019.
Bajaj Pulsar redefines the rules of motorcycle riding in the new normal
NEW DELHI: Bajaj Pulsar has been a trailblazer in changing the face of the Indian motorcycle industry singlehandedly, with its unique communication and product line-up. And it is all set to blaze new trails in this new campaign that highlights the performance and technology of its range of motorcycles, with a very relevant message going out to all riders. More than just a TVC, it’s going to be the new way we ride in the challenging time of today.
CarDekho focuses on personal mobility in its new spot
NEW DELHI – CarDekho has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility.
upGrad fires on all cylinders; targets explosive growth
NEW DELHI: The pandemic has proven to be a boon for the edtech brands helping them clock more downloads and bag new subscribers. Students, across age groups, have adapted to online learning as schools and learning institutions were forcibly shuttered and and moved online.
Both professional and school-level courses witnessed a spurt in takers. While professional courses are expected to make job search easy in this competitive market, the school courses prevented students from compromising on their learning during this time.
PhonePe readies to cash in on the IPL
NEW DELHI: Some call it the biggest advertising festival of the Asian subcontinent; others equate it with the Super Bowl of India. Amid the raining sixes, cartwheeling stumps and crowds cheering their respective teams, the Indian Premier League (IPL) is the perfect platform that offers humungous reach, multiple brand integration opportunities and a billion plus attentive eyeballs. Which marketer would want to shy away from this offer if he has the budgets.
