COVID-19
Production houses rope in external Covid2019 compliance teams
MUMBAI: After seven members of Hats Off Productions’ show Bhakarwadi tested positive for Covid2019 and one of them, a tailor present on the set, succumbed to the infection on 21 July, the makers of the show found themselves in a difficult situation.
Radico keep spirits high with soulful marketing initiative
NEW DELHI: This year, when the world’s movement and celebrations are restricted, Radico has taken up the task to not allow the pandemic to affect the spirit of our people. Continuing its momentum to keep the consumers’ spirit high, Radico Khaitan has come up with another power-packed initiative for India's 74th Independence Day. The company has launched a gratitude song- “Shukriya” under the banner of The Spirit of Victory in the honour of the courageous Indian Army on the eve of August 15.
Sun TV operating margin up despite revenue and bottom-line fall in Covid2019 quarter
BENGALURU: Kalanathi Maran’s regional telecaster and FM radio broadcaster Sun Tv Network (Sun TV) reported 44.3 percent y-o-y decrease in consolidated operating revenue for the quarter ended 30 June 2020 (Q1 2021, period or quarter under review) as compared to the corresponding quarter of the previous year Q1 2020. Total Income (operating revenue plus other income) during the quarter declined 38.2 percent y-o-y as compared to Q1 2020. Profit after tax (PAT) declined 33.5 percent y-o-y in Q1 2021 as compared to the year ago quarter.
Kent RO's film honours building watchmen on Independence Day
NEW DELHI: As the nation preps up to commemorate its seventy-fourth Independence Day, Kent RO has come up with a campaign #NewNazairya which is currently doing the rounds of digital media. The first short digital film has a core message at its heart: let’s celebrate the unsung heroes who have helped us during the raging Covid2019 pandemic by bringing them centre stage on Independence Day.
White Rivers Media launches 101 Marketing Insights for the post-pandemic world
MUMBAI: White Rivers Media today, launched three assets under its title—101 Marketing Insights for a Post-pandemic World by India’s top marketers & entrepreneurs, a free eBook; Better World Initiative, a creative responsibility program to amplify social causes; and its digital showreel for 2020 encapsulating eight years’ highlights. These releases were a part of the independent, award-winning agency’s 8th-anniversary celebrations, themed ‘To Infinite Possibilities’.
PhonePe launches new campaign saluting indomitable spirit of India
NEW DELHI: India’s digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID2019 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand film showcases how PhonePe continues to help over 20 crore users and over one crore merchants do more and move forward with adequate precautions. PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign.
Bright Outdoor offers discounted rates to revive OOH economy during festive season
NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive season.
Tourism Australia says need of the hour is to educate customers
NEW DELHI: Since the announcement of various unlock phases, business and economic activities have gradually resumed. However, the future is still uncertain for the tourism industry. In a bid to stay afloat amid Covid2019, the travel industry is seeking new ways to engage customers.
