COVID-19
Paytm expands 'postpaid' services to kiranas, other internet apps
MUMBAI: Paytm has announced a significant expansion of 'Paytm Postpaid' to a large set of payment use-cases. This service can now be availed to buy groceries, milk and other home essentials from neighbourhood kirana stores and also at popular retail destinations such as Reliance Fresh, Haldiram, Apollo Pharmacy, Croma, Shoppers Stop among others.
Same channels in Across Genres, but TV viewership continues to decline
BENGALURU: Indian television viewership seems to be declining after the lofty peaks of the early COVID2019 (COVID-19) Lockdown as India enters Unlock 1.0, when compared to Week 4 of 2020. The drop in television consumption continued in Week 21 of 2020 (Saturday, 23 May 2020 to Friday, 29 May 2020, week or period under review) with viewership declining to 16.3 billion impressions during the week under review.
Covid2019 is changing how brands communicate
The Covid2019 pandemic has caused a major disruption to both life and economy, forcing businesses to shut down, million becoming jobless, and many other forced to work from home and with salary cut. During this time, brands need to consistently communicate with their consumers and stakeholders to stay connected and maintain the brand recall. As traditional forms of brand engagement are not applicable in the current scenario it is absolutely necessary that brands need to utilise digital engagement or remote engagement.
Impact of Covid2019 pandemic on print media & how ad revenues are affected
Covid2019 is the most dreaded word right now and rightly so. As we know, it hasn't only claimed many lives but the livelihood of many too. While it has been an eye-opener at many levels, it has also changed the economy. It looks like the 'new normal' is here to stay and to keep up with it, we must evolve.
Why Indian OTT services should adapt to survive after pandemic
Despite huge spikes in streaming service viewership during Covid209 lockdown, OTT streaming services in India need to remain vigilant in these uncertain times, especially with the global recession reaching its worst. The stakes are especially high for independent players who have heightened pressures to meet their metrics, or else face the same fate as OTT platforms like Viu and HOOQ.
Magazines and in-app communication to promote Marriott's welcome-back discounts
NEW DELHI: The Covid2019 pandemic has led to many businesses within the country shut their shops completely, including the $22billion hotel industry. For the past two months, with stringent travel restrictions in place, the industry faced clumps of losses. However, as the lockdown starts easing, the players are slowly prepping to get back on their feet.
Covid2019 impact on the M&E industry: A mix of pain, hope and opportunities
MUMBAI: The Covid2019 outbreak has impacted the domestic media and entertainment industry, comprising of film production and exhibition, print media and TV broadcasting segments, besides DPOs and OTT Platforms.
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS
Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017 Manushi Chhillar. Announced as a brand ambassador today, Manushi will be front-running adidas’ mission to inspire more women to embrace fitness, whilst creating a positive social impact through the power of sport.