COVID-19
Reliance rolls back salary cuts for Viacom18
The Covid2019 pandemic forced several organisations to go for salary cuts across the board. The management at Reliance Industries (RIL) also opted for pay deduction at all levels across Viacom18 in April 2020. However, in a positive development, RIL has rolled back the salary cuts at Viacom18 and the employees will be offered their deducted salaries as arrears in the coming months.
Starting this month, employees will receive their full salaries along with the arrears.
Sources close to the development confirmed the news.
Zoom makes Interbrand's 2020 Best Global Brands list
MUMBAI: With people confined to their homes during the Covid2019 pandemic, social media and communication brands have fared well, according to Interbrand's 2020 Best Global Brands report.
Instagram came in at #19, while YouTube (#30) and Zoom (#100) entered the rankings for the first time. On the flip side, Facebook's value fell by 12 per cent to $35.2bn – although it moved up a place to #13 in the ranking.
MCOF’s Prabhu sounds the alarm for cable TV fraternity
KOLKATA: Although linear television remains the primary mode of viewing for most Indian households, cableTV operators still face numerous challenges – what the rapid uptake of OTT services and the inflexible pricing regulations set by the regulator. And the situation is not getting any better for the tribe, says Maharashtra Cable Operators Foundation (MCOF) president Arvind Prabhu.
ASCI announces Covid-2019 advertising advisory
MUMBAI: The Advertising Standards Council of India (ASCI) has directed brands to ensure that their adverts do not proliferate unsubstantiated claims related to Covid2019 that mislead and misinform the people.
The self-regulatory industry body has issued a new set of guidelines on Covid2019-related ads that advertisers must adhere to, in a move to shield consumers from false and/or misleading information and products in the midst of the pandemic.
CMOs on road to recovery, but challenges ahead: Dentsu survey
NEW DELHI: Today, CMOs find themselves at a critical juncture in determining the future of their brands. As they chart the course of recovery and rebuild their fortunes, they are facing a fresh set of challenges, a new survey by Dentsu has revealed.
The survey comprising 1,361 CMOs across 12 markets analyses how, despite a period of unforeseen disruption, CMOs are reclaiming the strategic agenda with a particular focus on product development. More than 450 CMOs from Australia, China, India, and Japan were surveyed.
TV viewership up in European market, existing formats adapt to new normal
KOLKATA: With shelter-at-place directives in effect, TV consumption has gone up globally. Along with an uptick in the number of viewers, viewing time has also increased during the Covid2019 crisis.
During a presentation at Mipcom 2020, Glance VP Frédéric Vaulpré explained how the pandemic had an impact on TV audiences, and also influenced content production and release in 2020.
"All over the world, viewers have increased in number and have become more devoted to the programs that they watch," said Vaulpré.
ZEE Entertainment donates 10 ambulances, PPE Kits to Andhra Pradesh
MUMBAI: In line with its national level CSR drive against Covid2019, ZEE Entertainment Enterprises Ltd (ZEEL) has donated a fleet of ambulances and 4,000 PPE kits to the state of Andhra Pradesh.
The state’s minister of transport and I&PR Perni Venkataramayya, APIIC chairman R.K. Roja, YSR Arogya Sri Health trust CEO Mallikarjuna, YSR Arogya Sri Health Trust additional CEO B. Rajasekhar Reddy were present when the fleet of ambulances and protective equipment were handed over.
OTT platforms gear up to resume production
KOLKATA: The Covid2019 crisis struck India in March and the entertainment industry came to a standstill. While TV production resumed in July, shooting for film and original content remained on pause for a lot longer. The industry, which lost six months of valuable production time, is slowly limping back to sets and studios.
