COVID

COVID-19

Business Ad Usual! Ogilvy's homemade experiment during lockdown

NEW DELHI/MUMBAI: The ongoing 21-day lockdown in the wake of n-COVID19 in the country has posed unprecedented challenges for the ad world. With entire companies forced to work from home and shoots halted, it has become quite difficult to conceive new video campaigns, at a time when content consumption is at a record-high. However, even in this crisis, creative agencies have found a way to create ads that can lift people’s spirits.

TV Shows Factual
In another humanitarian gesture, Deltin Group pledges its support towards Goa’s fight against COVID19

MUMBAI: The outbreak of coronavirus has taken its toll on the world. The disease is rapidly spreading and leaving its mark on one’s physical, mental and financial well-being. India has currently imposed one of world’s largest lockdowns to lessen any human to human transmission and mitigate the impact of the virus.

TV Shows Factual
TV consumption up by 37% in week 12 due to COVID-19 lockdown: BARC India & Nielsen

MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week.

TV Shows Factual
News18 India unveils special programming of Ram Navami amid Covid19 lockdown

MUMBAI: With a total lockdown across India amid COVID-19 outbreak, News18 India has lined up special programming ‘Shri Ram Yatra’ as the nation gears up for Ram Navami. The programming will take the viewers on an enthralling journey of Lord Rama's life, recalling the legends and tales associated with the epic Ramayana.

TV Shows Factual
News channels spread awareness on Covid19 through unique campaigns

MUMBAI: During these testing times when coronavirus is spreading rapidly in the country, news channels have taken measures to make viewers more vigilant to fight this pandemic through various TV and social media campaigns.

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Mankind Pharma prays for well being of Doctors and medical staffs in latest campaign

MUMBAI: Amidst the ongoing global health challenges of COVID -19, Mankind Pharma would like to thank the undying spirit of the doctors and other medical staff and wish for their wellbeing. #Thanksforbeingmyfamily is a short film showcasing the hardwork done by the Doctors and medical staffs for the society. During this testing period, these medical professionals have devoted themselves selflessly in serving mankind and the campaign invocates all to stand up for them.

TV Shows Factual
CoVid-2019: Modi and India fight back

It was hardly  a month ago that prime minister Narendra Modi’s image appeared to be taking  a beating what with the nation getting divided between those pro-NRC and pro-CAA and those against the two proposed measures to curb illegal immigrants. Marches, followed by clashes, the anger that those participating in them demonstrated, and the government’s I-can’t-hear-you-response to the protests made the headlines. And a tirade of criticism against Modi and his men rained from all sides.

TV Shows Factual
#CoronaKoDhona: ABP News’ awareness campaign

MUMBAI: ABP News Network’s Hindi news channel, ABP News, has taken preventive measures to create awareness among its audience against the spread of the Covid19 virus through the reach of its social media platforms.

ABP News’ public awareness campaign called ‘#CoronaKoDhona’ has garnered tremendous traction on the social media pages of the channel. Former team India’s skipper, Kapil Dev & union minister, Smriti Irani have joined the network for this initiative.

TV Shows Factual

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