Nike's new ad shows bond between tennis sisters Venus & Serena

NEW DELHI-The Covid2019 outbreak has severely impacted the live sporting events across the world. Every major fixture was canceled or postponed due to it, but steadily organisations across the world are working effectively to resume competitive sport.

Nike has released an ad retelling the story of two of tennis’ greatest ever players - who also, happen to be sisters. Serena Williams and Venus Williams have in total, won 122 titles, 30 majors and spent 327 weeks in the no 1 spot.

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ZEE Entertainment donates ambulances, PPE kits and 80,000 daily meals to Tamil Nadu

MUMBAI:  Zee Entertainment Enterprises Limited (ZEE), in line with its national level CSR drive against Covid2019, officially handed over critical healthcare equipment to the state of Tamil Nadu, further strengthening its fight against Covid2019. In the presence of the chief minister, Edappadi K Palaniswami, the first batch of 18 ambulances were handed over to the Tamil Nadu government. Additionally, ZEE has donated 12,500 PPE Kits, 5,000 face shields, surgical masks, and sanitizers each to the state.

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KFC drops its iconic slogan amid coronavirus

NEW DELHI- The Covid2019 situation has utterly changed the marketing dynamics in the last five months, whether it’s a B2B or B2C company, everyone is trying to adapt and reinvent the marketing strategies.

Brands in recent time have put efforts to talk about the coronavirus through their campaigns, and build connections with their TG’s.

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Uday Shankar speaks up about IPL 2020 in Covid times

MUMBAI: Disney Star India chairman Uday Shankar seems to thrive in crisis moments. The ongoing pandemic seems to have brought out the best in the former journo. The world’s most prestigious and valued cricket tournament the Indian Premier League (IPL) – on which he had betted big three years ago by bidding unheard of acquisition fees – is taking place in the UAE come 19 September after it was aborted in March end.  For only the third time in its 13 years of  existence it is being held in a foreign land.

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Vasanth TV and Vasanth & Co founder H. Vasanthkumar dies of Covid2019

MUMBAI: The dreaded SARSCOV2 virus claimed another victim from the television and political firmament today. 70-year-old Harikrishnan. Vasanthakumar, the founder of Tamil TV channel Vasanth TV, and Tamil Nadu’s biggest electronics retail chain Vasanth & Co succumbed to Covid2019 today in Chennai’a Apollo Hospital. Vasnathakumar was also a member of parliament representing the Kanyakumari constituency, a seat he successfully won in the 2019 elections.

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Dream11's Harsh Jain-speak on the fantasy games leap

NEW DELHI: Fantasy sports platform Dream11 hit the headlines in early August when its bid of Rs 220 crore for the title sponsorship of the Indian Premier League (IPL) 2020 came out tops, beating back the offers from larger firms. And it polevaulted its founders Harsh Jain and Bhavit Sheth into the limelight once again.

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Beauty & Lifestyle Virtual Round-Table: Time to meet the creme de la creme

NEW DELHI- As consumers increasingly demand inclusivity, transparency and authenticity, beauty & lifestyle companies across price points are overhauling their operations, product assortments, and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where stores are community hubs, “meeting customers where they are” is the industry-wise target and every luxury shopping can be done online.

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Rajasthan Royals signs TV9 Network as principal sponsor

NEW DELHI: Rajasthan Royals has signed TV9 Bharatvarsh as the principal partner for the upcoming edition of the Indian Premier League, scheduled to be held in UAE from 19 September to 10 November 2020. The Royals will proudly wear TV9’s logo on the front of the team’s jersey in the IPL.

TV9 Bharatvarsh replaces EXPO 2020 Dubai as Rajasthan Royals’ front of jersey brand after the much-awaited mega-event was postponed to 2021 owing to the Covid2019 pandemic. 

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