Industry pins hope on pent-up demand post-Covid2019

NEW DELHI: Which marketer doesn’t know about the theory of lipstick effect? Tracing its roots to the great depression of 1929, the theory substantiates that glum consumers will continue to spend money on small luxuries during or after times of economic crisis to keep up their spirits. Several reports indicate a similar behaviour demonstrated by Americans after the 9/11 and also the global recession of 2008.

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Facebook’s Asia-Pacific numbers lesser impacted than other regions in pandemic quarter

BENGALURU: As people across most of the globe retreated indoors under the lockdown announced by most of the countries to reduce the growth rate of Covid2019, world economies were badly hit. Officegoers had no other option but to use media to keep themselves occupied as the amount of work-to-do shrank.

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Amazon Prime Video users nearly doubled in March 2020

MUMBAI: It's a trend worldwide that over-the-top (OTT) platforms have seen huge uptake in consumption under shelter-in-place directives due to the Covid2019 crisis. Amazon Prime Video is no exception. The streaming service segment of the e-commerce giant is also experiencing a lot more usage from prime subscribers. Moreover, it's the first time that users also nearly doubled in March. 

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Eros CEO Pradeep Dwivedi on the Eros-STX merger

“Nowhere in the history of Bollywood has any studio really merged with a Hollywood producer in a manner like this.” This statement by Eros International Media Ltd (EIML) CEO Pradeep Dwivedi succinctly sums up the significance of the recent Eros-STX merger.

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Working from home has never been tougher than this

Over the past few weeks, we have all witnessed adverse effects of the Covid2019 pandemic. In order to flatten the curve, a nationwide lockdown was declared by the government last month. In this current situation, for office-goers like us, work from home has become the norm to ensure business continuity. 

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Event virtualisation: The Need of the hour

Even as it promotes physical interface, the exhibitions industry has always had an intrinsic rapport with digital platforms. There is consensus that digital is the way to go for the obvious advantages they have and to cater to the ever-expanding business needs of our customers.

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Ripe opportunity to utilize lockdown for adapting to changing realities

Collectively, we are facing possibly the biggest crisis and turning point in history. This is going to significantly impact the landscape of business, and most importantly the business of communication. Right now, being extra sensitive and showing empathy seems to be key in winning the game of communication. It’s not about individual perceptions anymore; the world is leaning towards a dominant emotion, and everyone is taking it upon themselves to be the harbinger of awareness and sensitivity.

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MCOF seeks government relief for last-mile cable operators

MUMBAI: In the wake of the Covid2019 crisis, Maharashtra Cable Operators Foundation (MCOF) has written a letter to the union minister of information and broadcasting Prakash Javadekar submitting its propositions for long-term relief and transformation of the last-mile cable operators. 

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