The United Nations Covid2019 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide

MUMBAI: The UN Covid2019 Response Creative Content Hub, a joint initiative of The United Nations (UN) and The World Health Organisation (WHO), has selected two entries from 22feet Tribal Worldwide, part of the DDB Mudra Group, to help stop the spread of Covid-19. The entries were submitted by the agency in response to UN’s open call out to creators across the world.

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Medlife partners with Snapdeal to bring medicine delivery, lab testing services

MUMBAI: Medlife had announced its partnership with Snapdeal enabling users to order medicines and avail full body health check-ups and curative diagnostic tests through the Snapdeal platform. With this partnership, Medlife aims to take its flagship healthcare services to the homes of millions of people across the country, at affordable prices.

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DAN India’s Indeed supports global & homegrown brands in battle against Covid2019

MUMBAI: In the wake of the Covid-19 crisis, Indeed, the CSR advisory arm of Dentsu Aegis Network has partnered with over twenty organisations across sectors in their endeavour to provide and distribute relief material. With the objective of ensuring the safety of frontliners and the most vulnerable, Indeed distributed 1,00,000 PPE kits, over 100 ventilators, 10,00,000 face masks, 10,000 medical footwear and 5,00,000 biscuits packets in the remotest parts of the country.

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Hershey India to distribute 1.2 lakh fortified beverages and cookies across 20 cities

MUMBAI: Hershey India will distribute 1,20,000 fortified beverages and cookies across 20 cities pan India to express their gratitude and support towards the medical staff, police, sanitation workers, migrant labourers and underprivileged children in these tough times. The organisation will be distributing Hershey’s Milk Shake, Sofit Almond Milk, Sofit Soy Milk and Sofit Protein Cookies.  The distributed products are fortified with essential vitamins and minerals.

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Covid2019 cuts back customer acquisition costs

MUMBAI: Covid2019 has plummeted what was a skyrocketing cost of customer acquisition, according to a report that delves deep into the correlation between the pandemic and the entertainment industry. According to the special report, Navigating Covid-19, by Parrot Analytics, this is exciting for platforms launching in the middle of pandemic such as Quibi, HBOMax, and Peacock. Yet, as time stretches on, OTTs may lose subscribers whose free trials end or who churn due to the recession.

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Restaurant industry can introspect and reinvent during Covid2019: Sanjeev Kapoor

MUMBAI: The restaurant industry, just like any other industry in the country, has suffered huge losses since the Covid2019 outbreak. India’s culinary master and food entrepreneur, Sanjeev Kapoor, in a virtual fireside chat with founder, CEO and editor-in-chief Anil Wanvari talks about the spirit of generosity, lessons learnt during Covid2019 and his personal evolution. He also explains how the restaurant industry needs to reinvent itself in order to grow ahead.  

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Technology comes to broadcasters' rescue to create content during Covid2019

MUMBAI: Technology has been the saviour for most broadcasters while producing content amid the nationwide lockdown due to the Covid2019 pandemic. This was the unanimous view of panellists from news and entertainment channels, who came together for a virtual panel discussion to share their experiences of generating content from home or remote locations.

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Global streaming viewership skyrockets 57% in Q1 2020

MUMBAI: Streaming viewership saw rapid increase in the first quarter of the year with time spent up by 57 per cent globally year over year. On-demand content drove the lion’s share of this growth, as per a report from Conviva. Moreover, March proved a turning point in the acceleration of streaming, as stay-at-home orders rolled out in countries and regions around the world.

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