COVID-19
Guest column: Pause, Reset, Play – The M&E sector’s mantra during pandemic
MUMBAI: This Covid2019 pandemic has forever transformed the way content is consumed across the world. With people confined at home and all outdoor public entertainment shut, and with easy access to 24x7 TV and high-speed internet, viewers consumed content across screens like never before. This paradigm shift prompted the M&E industry to pause, re-assess strategies and finally, scramble back on its feet with a refreshed plan of attack.
Guest column: Holiday spirit to spur demand for advertising
NEW DELHI: The pandemic seems to be behind us. Though it hasn’t really disappeared, a slight ray of hope and safety has emerged from the talks of a vaccine soon becoming available. The effect of the prolonged lockdown has impacted economies across the globe, with India being no exception to it. In fact, for an economy which was already reeling under fiscal pressures, the pandemic and resultant lockdown only exacerbated things further.
Flipkart sees tier 3+ markets as the new frontier for e-commerce
KOLKATA: With the need for social distancing and prioritising safety, the pandemic has led to millions of people turning to e-commerce this past year, not only in metros but in tier-3 regions and beyond as well. Etailers have focused on ecosystem partnerships, technological advancements and new tools that enable ease of experience for first-time users and to meet the needs of consumers this year, while ensuring business continuity for millions of MSMEs and sellers.
Film & TV shoots resume around the globe under Covid2019 protocols
MUMBAI: The Covid2019 pandemic has had a substantial impact on the film and television industry, shutting down or delaying production of movies and programmes in many countries, with consequent negative ripples on revenues (through rights and advertising sales) and employment. But now, as countries across the globe gradually lift restrictions, filmmakers are heaving a sigh of relief.
Let’s take a look at how film and TV production is faring in key markets as the media and entertainment industry slowly comes back to life.
Covid effect: Italian TV market shrinks by over €400 million
MUMBAI: After debilitating Italy right at the outset, Covid2019 is now hitting the country in a different way. The Television Market in Italy 2020-2022 report published by Rome-based ITMedia Consulting has estimated that the Italian TV market has lost over €400 million in value this year.
The report states that pay-TV is the only resource that is growing, while advertising has dropped by 13 per cent.
Film shoots resume in Madhya Pradesh under Covid2019 norms
MUMBAI: Madhya Pradesh has become the first state to permit film production post the unlock. The state is taking all necessary measures to ensure shooting takes place safely. The government has come out with a set of standard operating guiding principles that need to be followed at film sets and by the crew at all places where filming takes place.
97% Indians have increased their monthly spends on content: Dolby
New-Delhi: Today, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, released findings from a new global study illustrating a significant shift in consumer entertainment behaviour in India. The new homebound work and leisure economy has led to a sky-rocketing demand for new and quality content and for better devices.
TV segment ad revenue decline to be in range of 20-25% at end of FY21, report estimates
KOLKATA: The broadcasters have had rockier than the usual first half of the year due to ongoing crisis as the advertising spends fell drastically. While the market is slowly recovering, ad decline could be in the range of 20-25 per cent at the end of FY21. The report published by Elara Capital also predicts that Zee Entertainment Enterprises Limited (Zeel) and TV Today Network (TV Today) will outperform other broadcasters in terms of ad revenue.
