COVID-19
Minor changes in Across Genres lists as GECs continue to lose ratings
BENGALURU: Overall television consumption increased slightly in Week 22 of 2020 (Saturday, 30 May 2020 to Friday, 5 June 2020, week or period under review) according to Broadcast Audience Research Council of India (BARC) data as compared to the previous week (Week 21 of 2020). BARC data reveals that TV consumption in terms of weekly impressions increased to 16.4 billion during the week under review from 16.3 billion in the previous week.
Parle-G records highest-ever sales during Covid2019 lockdown
NEW DELHI: Popular Indian biscuit brand, Parle-G, has recorded its best sales in eight decades during the lockdown period.
As per media reports, Parle Products category head Mayank Shah said, “We’ve grown our overall market share by nearly five per cent, out of which, 80-90 per cent of this growth has come from Parle-G sales. This is unprecedented.”
PhonePe launches domestic trip insurance with ICICI Lombard
MUMBAI: With the lockdown ending and domestic travel gradually starting across the country, PhonePe has announced the launch of a comprehensive, industry-first domestic multi-trip insurance cover in a strategic partnership with ICICI Lombard. This product, exclusively available for PhonePe users, provides one of the most affordable annual insurance covers for unlimited trips.
INOX revenue up by 12% in FY2020 despite Covid2019 impact
MUMBAI: INOX Leisure Ltd reported financials for the fourth quarter and the financial year ending 31 March 2020. While Covid2019 eroded the last quarter, the company claims to have made a substantial increase in its yearly performance.
EBITDA for Q4 2020 stands at Rs 40 crore, quarterly loss after tax was at Rs 2 crore. Total revenue for Q4 is Rs 376 crore.
Covid2019 pushes PVR to take one-time write off of perishable inventory worth Rs 183 lakh
MUMBAI: PVR Ltd, on Monday, announced its audited standalone and consolidated financial results for the fourth quarter. Consolidated revenues for the quarter stood at Rs 662 crore witnessing a 22 per cent drop compared to corresponding period of last year due to outbreak of Covid2019 in the last month of the quarter.
Akshay Kumar urges working with precautions in govt's new Covid2019 messaging
MUMBAI: Last week, the union ministry of health and family welfare reached out to filmmaker R Balki to produce a public service message for the novel SarsCov2 virus. The film featured Akshay Kumar, explaining that the virus is here to stay for a while and since we can’t stop working for a longer period it’s time to resume work and lives again, but wearing a mask is necessary as it prevents us and others from the disease.
Fraazo partners with Swiggy, Zomato, Dunzo
MUMBAI: To service an outpouring of orders for essentials during the Covid2019 lockdown, Fraazo, a Mumbai-based consumer agri-tech brand is providing doorstep-delivery of farm-fresh fruits and vegetables. Fraazo has partnered with leading hyperlocal platforms viz. Swiggy, Zomato, and Dunzo to expand its footprint to provide quality, hygienic fruits and vegetables to every household.
Paytm expands 'postpaid' services to kiranas, other internet apps
MUMBAI: Paytm has announced a significant expansion of 'Paytm Postpaid' to a large set of payment use-cases. This service can now be availed to buy groceries, milk and other home essentials from neighbourhood kirana stores and also at popular retail destinations such as Reliance Fresh, Haldiram, Apollo Pharmacy, Croma, Shoppers Stop among others.
Same channels in Across Genres, but TV viewership continues to decline
BENGALURU: Indian television viewership seems to be declining after the lofty peaks of the early COVID2019 (COVID-19) Lockdown as India enters Unlock 1.0, when compared to Week 4 of 2020. The drop in television consumption continued in Week 21 of 2020 (Saturday, 23 May 2020 to Friday, 29 May 2020, week or period under review) with viewership declining to 16.3 billion impressions during the week under review.
Covid2019 is changing how brands communicate
The Covid2019 pandemic has caused a major disruption to both life and economy, forcing businesses to shut down, million becoming jobless, and many other forced to work from home and with salary cut. During this time, brands need to consistently communicate with their consumers and stakeholders to stay connected and maintain the brand recall. As traditional forms of brand engagement are not applicable in the current scenario it is absolutely necessary that brands need to utilise digital engagement or remote engagement.