COVID-19
upGrad fires on all cylinders; targets explosive growth
NEW DELHI: The pandemic has proven to be a boon for the edtech brands helping them clock more downloads and bag new subscribers. Students, across age groups, have adapted to online learning as schools and learning institutions were forcibly shuttered and and moved online.
Both professional and school-level courses witnessed a spurt in takers. While professional courses are expected to make job search easy in this competitive market, the school courses prevented students from compromising on their learning during this time.
PhonePe readies to cash in on the IPL
NEW DELHI: Some call it the biggest advertising festival of the Asian subcontinent; others equate it with the Super Bowl of India. Amid the raining sixes, cartwheeling stumps and crowds cheering their respective teams, the Indian Premier League (IPL) is the perfect platform that offers humungous reach, multiple brand integration opportunities and a billion plus attentive eyeballs. Which marketer would want to shy away from this offer if he has the budgets.
McDonald's India new spots focus on takeout, on-the-go & contactles delivery
MUMBAI: McDonald’s India west and south has launched its new campaign that celebrates the brand’s unwavering commitment to serving safe, hygienic and delicious food to its customers in a changing world. The campaign also highlights the brand’s convenience channels –including contactless delivery, take out and on-the-go that enable customers to savor their favorite McDonald’s food whenever, wherever, and however they like it as well as its heightened safety and hygiene processes across the same.
ZEE Entertainment donates ambulances, PPE kits and oxygen humidifiers to Karnataka
MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL) in line with its national level CSR drive against Covid2019 officially handed over critical healthcare equipment to the state of Karnataka, further strengthening its fight against Covid2019. In the presence of the chief minister, B. S. Yediyurappa, the healthcare requirements were handed over to the Karnataka Government.
The Company will be utilizing the sanctioned CSR budget (for the fight against Covid2019) to provide the following essentials to the state:
FCB India's Rohit Ohri’s advertising mantras
NEW DELHI: FCB India group chairman & CEO Rohit Ohri doesn’t need a long introduction. An ad veteran, with years of experience in the trenches, he has earned respect and his stripes over the past three decades.
Hence, when he got together with Indiantelevision.com founder CEO & editor-in-chief Anil Wanvar over in a virtual fireside chat on Saturday when the rest of the industry was putting its legs up, resting, one expected some interesting insights. And boy! did he provide them.
Roadies Revolution resumes shoot in Mumbai
MUMBAI: The seventeenth season of adventure reality show Roadies started earlier this year in Rishikesh and moved to Himachal just before the lockdown put a grinding halt on all outdoor shoots. However, with all the standard operating procedures issued by the I&B Ministry, the rest of the shoot of Roadies Revolution has resumed in Mumbai starting this month.
Kaun Banega Crorepati and its glorious 20 years
MUMBAI: It was in 1999 when Zee TV and Sony TV led the charts with shows like Amanat, Hasratein and Ek Mahal Ho Sapno Ka, while Star India was struggling to keep up with its counterparts, especially in the prime time slot of 9 pm to 10 pm. Star India had highly appreciated shows but it didn’t get them the expected ratings.
Streaming successfully, the ViacomCBS way
MUMBAI: A couple of weeks ago, ViacomCBS CEO Bob Bakish announced a new international streaming service – replacing CBS All Access - which would be launched in the first phase in Australia, Latin America and the Nordics in 2021. It would be the second streaming service under the Viacom-CBS umbrella, the first being the free streamer Pluto TV, which it acquired in 2019 for $340 million.
