COVID-19
PhonePe launches new campaign saluting indomitable spirit of India
NEW DELHI: India’s digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID2019 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand film showcases how PhonePe continues to help over 20 crore users and over one crore merchants do more and move forward with adequate precautions. PhonePe’s ambassador Aamir Khan has featured and lent his voice to the films of this campaign.
Bright Outdoor offers discounted rates to revive OOH economy during festive season
NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive season.
Tourism Australia says need of the hour is to educate customers
NEW DELHI: Since the announcement of various unlock phases, business and economic activities have gradually resumed. However, the future is still uncertain for the tourism industry. In a bid to stay afloat amid Covid2019, the travel industry is seeking new ways to engage customers.
"There’s nothing called unbiased news, only the degree of bias changes": ABP Network's Avinash Pandey
The television news ecosphere is battling great image issues in India. Their over-the-top, arguably, frivolous, coverage of sensitive matters and in certain cases, their eyes turning blind to many important issues are attracting a lot of flak from viewers and in a few cases from advertisers alike. Recently, ABP Network (earlier ABP News Network) CEO Avinash Pandey sat down to address these issues and many more with Indiantelevision.com founder, CEO, and editor in chief Anil Wanvari over a virtual fireside chat.
Impact of Covid2019 on the advertising and film industry
The entire film fraternity was shaken with effect to the complete lockdown declared by the Indian prime minister in mid-March 2020. Industry people who were otherwise engaged 24X7 now focussed on the 21-day countdown. Twenty one days turned into three months keeping the lockdown intact. Discussion between the state and central government and some eminent directors and producers led to granting a controlled permission for filming of movies, advertisements and TV serials.
Faber-Castell art business grows by 300% y-o-y during Covid2019
NEW DELHI: Faber-Castell is a name most children grow up with. As one of the leading manufacturers of wood-cased pencils with a varied range of products for writing, drawing, and creative design, as well as decorative cosmetics, it also found Covid2019 challenges and is now changing its strategy.
Fractal Ink linked by Isobar launches virtual career hackathon
NEW DELHI: Fractal Ink linked by Isobar, the design specialist from the house of Dentsu Aegis Network (DAN) India, has announced the launch of a Virtual Career Hackathon. The hackathon is a series of activities that the agency will run as part of its recruitment process.
Zenith: global ad spend to dive 9.1% in 2020
MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019. Global agency Zenith concurs with this view and has revised its numbers for 2020.
