iWorld
ZEE5 celebrates five years with LuLu Group in the Middle East with exciting offers and Fan Meet
Mumbai: ZEE5 Global, the world’s largest streaming platform for South Asian content, recently completed five years of their partnership with LuLu Hypermarket, the most admired retail chain in the region to bring entertainment into the shopping experience. To mark the occasion, the platform arranged for a fan meet and greet with Aditi Rao Hydari, who played Anarkali in the blockbuster web series, Taj: Divided by Blood, as part of LuLu’s annual ‘Celebrations of India’ campaign. The brand also revealed its participation in Lulu’s new brand loyalty program and announced special offers for customers on the occasion.
ZEE5 Global’s latest collaboration with LuLu Hypermarket not only goes to new markets like Qatar but also takes it to the next level with ZEE5’s participation in Lulu’s loyalty program “Happiness”. As part of the program, shoppers at LuLu Hypermarkets across UAE and Qatar will get a free one-month subscription and exclusive offers on yearly subscriptions for every purchase. Further, Loyalty members across GCC will get special discounts on ZEE5 Global 4K monthly and annual packs.
Aditi Rao Hydari’s association with the platform at an exclusive meet and greet in the middle east added an extra layer of excitement for shoppers, allowing fans to personally interact and engage with their star. This follows her outstanding performance as Anarkali in the blockbuster ZEE5 Original period drama “Taj: Divided By Blood.”
ZEE5 Global chief business officer Archana Anand said, “We are thrilled to complete 5 years of our very special partnership with LuLu to delight consumers by adding entertainment into the shopping experience. The Middle East is one of our highest priority markets and one where we have shot to leadership as a South Asian OTT platform. We look forward to continuing to bring our audiences unforgettable experiences with their favourite stars and the best of Bollywood blockbusters and South Asian stories.”
Aditi Rao Hydari said, “It’s been such a wonderful experience connecting and interacting with my fans in Doha, Abu Dhabi and Dubai! The global response to my show Taj: Divided by Blood has left me completely overwhelmed and I would like to thank ZEE5 Global for making this happen. My heartfelt congratulations to ZEE5 Global and LuLu for their remarkable 5-year partnership and for this wonderful event!”
iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
