Technology

Shemaroo bets big on digital media

MUMBAI: In the days of a rapid transition from the physical to the digital media, Shemaroo Entertainment is actively involved in leveraging emerging technologies like the Broadband, Internet, IPTV and Mobile among others.


Avers Shemaroo Entertainment Director Jai Maroo, "In this phase, we are taking all measures to ride the transition smoothly. In fact, Shemaroo is working on a principal where it can reach the consumer through every existing and emerging digital media."
  
On the audio-driven segment, Shemaroo has, besides Bollywood content, diversified into the regional and devotional market.


"Going to rural areas, we found out that there was a huge askance for regional content. We have already tapped 19 languages and hope to add up to our target of 27 languages in the next two years," avers Maroo. 
 
Among other endeavours, Shemaroo, along with its partner Bay Talkitec, is in talks with MTNL for its video call portal.


On the IPTV front, the company has completed a year of its partnership with British Telecom in the UK and is now in talks with more platforms through Etisalat‘s IPTV service called E-Vision.


On the IPTV service in India, Shemaroo has associated as preferred content partner with Airtel, My Way and Divinet while on the broadband front, the company will be working with players like Infotel, Aircel, Airtel, Tikona and Polkom to power their broadband portals.


Several mobile devices have flooded the market. "I know of some mobile devices that come with Wimax and 3G facilities. Naturally, they will need applications. Shemaroo is developing some creative applications for Android and iPhones," Maroo reveals. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/15/deepa.jpg?itok=NnNNk5DU
Guest Column: Streamline Set-top-box, CAS specifications and save subscribers hundreds of crores

Broadcast pay-TV in India is based on globally developed standards that enabled the fast and affordable deployment of innovative services, and intense competition. During the Covid2019 crisis, broadcast pay-TV cable and DTH platforms continued to provide consistent quality of service to all...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/04/synamedia.jpg?itok=gILnwly8
Synamedia launches new anti-piracy model and new cloud managed service

KOLKATA: Synamedia has launched a new intelligence-first security model laser-focused on eradicating streaming pirates’ businesses and protecting legitimate providers’ revenues. This data-led model helps to measure the efficacy and ROI of anti-piracy initiatives. The video software provider has...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/20/ast.jpg?itok=hDcTDmEO
Fastway Transmissions signs up as a key Synamedia Converged Headend customer in India

KOLKATA: Synamedia, the independent video software provider, announced its partnership with the fifth largest multi-system operator in India, Fastway Transmissions. Fastway is the first provider in India to go live with Synamedia’s Converged Headend solution. The deployment will allow Fastway to...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/decix.jpg?itok=dfdzWzVG
DE-CIX India expands its Internet Exchange points of presence

KOLKATA: The leading carrier and data center neutral Internet Exchange (IX) operator on the Indian sub-continent, DE-CIX India, announced the expansion of its Internet Exchange points of presence (PoPs) at Mumbai, Delhi and Chennai to meet the increased demand in internet usage and bandwidth...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/synamedia.jpg?itok=AUqGRoJu
Synamedia introduces Iris - a new addressable advertising solution

KOLKATA: Independent video software video provider Synamedia introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/24/ipsos.jpg?itok=XLriipy2
Ipsos India launches digital platform; research tool 'Fast Facts'

KOLKATA: Ipsos India spotting huge opportunity in the online research space due to the altered external environment has announced its commitment to driving online research in a big way by launching its global platform, Ipsos Digital with immediate effect.  Interestingly, the platform will be...

Technology Software Middleware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/sameer.jpg?itok=n-bzrSSc
Dolby On to be of value to vloggers, journalists, podcasters: Sameer Seth

MUMBAI: Musicians across India are leaving no stones unturned to entertain audiences with live performances through social media platforms. Dolby ON – a free music and video recording app provides musicians and content creators a tool to capture their thoughts, as they strike, and then turn them...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/simon.jpg?itok=TvkXmpxg
Simon Roehrs Joins Riedel Communications as Director, APAC

Riedel Communications today announced that Simon Roehrs has been appointed director of the company's Asia-Pacific operations. Based in Singapore, Roehrs brings a rich background in sales executive management from prominent media technology companies to his new role.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/sy.jpg?itok=oqP1aQXU
Synamedia ropes in Deepak Bhatia as general manager, India

KOLKATA:  Synamedia today announced that it has appointed Deepak Bhatia as general manager and head of sales, India. Bhatia will drive Synamedia’s business in India with responsibility for the company’s sales and pre-sales teams.

Technology Software Firmware

Sign up for our Newsletter

subscribe for latest stories

* indicates required