Mipcom announces nominations for annual Mobile TV Screenings and Awards

MUMBAI: The global television trade event Mipcom has announced the nominations for the second annual Mobile TV Screenings & Awards. 23 nominations and 10 special mentions will be presented during MIPCOM and the winners will be announced in a special screenings and awards Ceremony to be held in the Palais des Festivals, Cannes on 11 October, 2006.

Sponsored by Orange, Ericsson and the Korean Broadcasting Commission, the Mobile Screenings & Awards 2006 brought in a record number of 290 entries from 34 countries. This marks a 30 per cent increase in submissions from 2005.


For the second year running the competition recognises innovation and creativity in new mobile entertainment concepts and formats especially related to audiovisual TV and Film content.

Reed Midem’s Television Division director Paul Johnson says, “Mobile TV represents a growing opportunity for the audiovisual content industry. Mipcom is proud to take an active role in promoting the development of made-for-mobile content and facilitating commercial transactions on a global level for both TV and film.”

The Pre-selection Jury head and president of London based Any Screen Productions Ferhan Cook says, “The competition has attracted an even wider variety of genres, and new approaches from both existing well known entertainment companies as well as new ones.

“It is clear that the world’s creative community is hard at work, innovating new formats for the mobile medium.”


The 23 nominated entries are to be screened and judged by the Mobile TV Awards Jury at Mipcom from each of the following five categories: Best Original Made-for-Mobile Film or Video Content; Best Repurposed Content from Existing Film or TV Property; Best Made-for-Mobile TV Channel; Best Format for Interactive Mobile TV and Best Mobile format for User-Generated Content.

In addition to these five categories, there will also be The Orange Grand Prize for Innovation and a special recognition mention for the Best Digital Multimedia Broadcasting (DMB) projects.

The Mobile TV Screenings & Awards are a part of the Mobile TV focus on 11 October 2006. Included in the programme are a number of conferences focusing on the distribution, marketing and creation of audiovisual mobile content; including keynote addresses by Orange CEO Sanjiv Ahuja and ESPN president, and ABC Sports co-Chairman George Bodenheimer.

The nominees in various categories are:

Category 1:
Best Original Made-for-Mobile Film or Video Content (8 projects)

Go Go G-BoysFeature FilmSky Digi Entertainment- Taiwan
Forget the rulesDrama, Interactive
Global Dilemma - Australia
Czech My TitsComedyFizz Mobile - UK
The Reel DealMovie Review SeriesWestpark Foundries - USA
Medical IslandAnimation,DMB
Studio Animal - Korea
10 ThingsTrivia/ variety/ humourEject Media – South Africa
JokesComedy/AnimationGreen Paddy Animation Studio
- Taiwan
Ninet Taieb Live - An Israeli
Doco-Reality series made
for mobile
Mobile Docu-RealityOrange-Partner Communications
Company - Israel

Category 2:
Best Repurposed Content from existing Film or TV Property

Sans TransitionSatirical puppet TV
Canal+ - France
On This Day in HistoryShort filmITN ON - UK
24Mobisodes SeriesFox - USA
CNBC MobileNews featureCNBC Asia Pacific - Singapore
Barrio19Sports/Leisure Youth

Category 3:
Best Made-for-Mobile TV Channel

Smoonix TVAnimation Mobile
Ace Entertainment - France
Wildlight Film ChannelShort Film ChannelWildlight Channel - Ireland
NHK Mobile-G ChannelTV/Internet Converged
News and Lifestyle
NHK(Japan Broadcasting
Corporation) - Japan
Hip Hop OfficialHIP Hop lifestyle Mobile
GoTV Networks - USA

Category 4:
Best Format for Interactive Mobile TV

Popstar SophieInteractive formatNeo Network - Italy
forget the rulesComedy drama seriesGlobal Dilemma Pty Ltd -
Get Close to...SugababesDaily Interactive Reality
Endemol Mobile and O2 - UK

Category 5:
Best Mobile Format for User-Generated Content

Soccer AddictsInteractive Talk ShowBuongiorno - Italy
Tinto Brass video
Interactive FormatMishell - Italy
See Me TVMobile User Generated Content
3 Mobile - UK

Category 6:

Mobile Awards Special Mention

Bill and Bob at WorkComedyBoom Chicago - Netherlands
Prison Break: Proof of
Mobisode SeriesFox - USA
The Japanese MajorityMultiplayer Interactive
NHK - Japan
Mobile TV Drama Shopping
Mobile TV Shopping
KBS Internet - Korea
My PunchInteractive Format360 Content Words - Israel
VideoStarInteractive FormatBuongiorno - Italy
Cyberheidi 3D3D Feature FilmVirtual Experience - Germany
Bulldancers!LeisureConta Conta Produccions -
When Evil CallsHorrorZonemedia - UK
Springwatch Mobile SurveyCollaborative Mobile

Category 7:

Digital Multimedia Broadcasting (DMB) Special Mention

Title GenreCompany
The Secret PartyAnimation, Interactive FormatTelston - Korea
Dreamsy.comInteractive FormatFounDream - Russia
Love Love tingInteractive Format Korea DMB - Korea

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