Technology

DD BOSS GIVES HIS VISION

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/03/Doordarshan_0.jpg?itok=Bq2E1p2d

DD is going in for a new image as it tries to increase advertising revenues. The network is planning new soaps, song countdown shows and English films in the pipeline. For starters, DD has invited bids for a film-based countdown programme due for telecast on DD2. Interestingly, DD also proposes to provided a prime time slot for this programme from 9 pm to 10 p.m.

The programme is scheduled to be telecast under the sponsored category. The bidders have to provide a sponsorship fee of Rs 520,000 for the one-hour long programme and, in return, will get 180 seconds of free commercial time (FCT).

The new order at the helm of affairs of Prasar Bharati has realised that DD‘s falling revenues have to be arrested and that too fast. According to additional secretary in the information and broadcasting ministry with the additional charge of chief executive, Prasar Bharati, R. R. Shah, "My mandate is to attempt to make DD commercially viable by turning DD2 into an entertainment channel." Shah also said that his endeavour would be to have more of "such countdown shows, soaps and and English and Hindi films on DD2 which will attract revenue and will be a good proposition for advertisers and sponsors."

In the case of the proposed countdown show, DD, in a circular, has said that the "offer with maximum bid of additional spot buys at the existing rate of Rs 60,000 for every 10 seconds will be accepted."

Shah is also not taking a chance this time with producers of such programmes just grabbing the prime time slot by offering higher bids. The circular notes that only those offers will be considered where a pilot of the proposed programme is also submitted. DD has also invited bids for English language feature films to be telecast on DD-2 after 11 pm on all days of the week under the sponsored category. The sponsorship fee will be Rs 10,000 for a 30 minute slot with 210 seconds of FCT.

Says Shah: "We‘ll have to see what kind of response we get. But we expect that some good films will be offered to DD," Shah said, adding only U/UA-certified movies will be accepted.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/mybox_0.jpg?itok=5FEa3Tvx
BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/functionx.jpg?itok=8ChPxlO8
Meet the World’s First Blockchain-Powered Smartphone, BOB, at CES 2020

As the world teeters around cyber threats in this digital age, more and more users online, across all demographics and generations, feel more vulnerable or have experienced data breaches and attacks on their privacy. According to a study, 8 out of 10 Internet users globally don’t even feel they...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/kim.jpg?itok=mdylV-Gb
Samsung launches 'Age of Experiences'

Samsung Electronics Co., Ltd. announced the “Age of Experience” at the opening keynote at CES. As the featured keynote speaker, Samsung Consumer Electronics President and CEO H.S. Kim heralded a decade of human-centric innovation that seamlessly combines hardware and software to create personalized...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/06/CES.jpg?itok=8im-L2y3
Technicolor to showcase comprehensive range of technologies at CES

MUMBAI: Technicolor Connected Home to demonstrate a comprehensive range of technologies -- including DOCSIS 3.1,Android TV and Reference Design Kit (RDK), Wi-Fi 6, 6Ghz Wi-Fi, 5G, and Fiber Interoperability solutions at CES conference in Las Vegas January 7-10, 2020.

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/28/TCL_800.jpg?itok=mMV89TjH
TCL Electronics to showcase next-gen mini-LED technology at CES 2020

MUMBAI: TCL Electronics, a dominant player in the global TV industry and leading consumer electronics company, will showcase the next generation of mini-LED technology among a full suite of flagship innovations at CES 2020 in Las Vegas, 7-10 January. Already one of the fastest-growing consumer...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/27/uc.jpg?itok=Y7fPhZEI
Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

MUMBAI: Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/SLAVA.jpg?itok=msndncbQ
Canadian video-tech firm Nextologies eyes India's growth opportunities

MUMBAI: Slava Levin is a familiar name for many distribution heads amongst Indian broadcasters. The Ukraine-born, Canada-bred entrepreneur has built a distribution of niche, country-specific channels into Canada of transport of video globally into a highly profitable group - called the Ethnic...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/55.jpg?itok=q1AnC6hX
Life Church Selects VITEC Houses of Worship Streaming Solutions

VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced its MGW Ace Encoder and Decoder were successfully installed at Life Church and its four satellite campuses in Memphis, Tenn.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/24/silicon.jpg?itok=zQi5bnnT
Silicon Valley based Firework, a social mobile video app launches in India with focus on next-gen consumer mobile applications

MUMBAI: Firework, a social mobile video app for iOS and Android devices, has now entered India. With ‘Reveal’, its patent pending technology, it will allow creators to take both horizontal and vertical video in one shot from their mobile device. Firework is part of a suite of apps created by Loop...

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories