Technology

ad2c acquires MobiMasta to strengthen team

NEW DELHI: Mobile marketing agency ad2c, a joint venture between Japan‘s D2Communications and Singapore-based Affle Group, has acquired India‘s first mobile marketing company MobiMasti.


The acquisition will help ad2c to serve as an independent full service mobile advertising and marketing agency. MobiMasta was started by Anurag Singh, Viraj Singh and Alok Pabalkar as a full service mobile marketing agency to address skill gaps within the mobile marketing value chain. The client brand includes the likes of Samsung, Yahoo, Coca-Cola, Reebok, Adidas and NDTV.


ad2c founder and chairman Anuj Khanna Sohum said, "Backed by credible partners ad2c‘s entry in India will fulfill the need of an experienced and a competent partner to fuel innovations in mobile advertising and communications industry and this we believe would enable the disproportionate growth for mobile advertising in India."


D2C CEO Takayuki Hoshuyama said, "We will bring to this venture the deep understanding of the mobile platform and the existing formats that can be adapted to the Indian marketplace. In our view there is an interesting similarity between India and Japan; both markets have seen the advent of typical smartphones in the last couple of years. Our success in driving mobile innovations in Japan was not limited by non-availability of smart phones. We will drive ad2c‘s success in the Indian market as our success in Japan."


D2C is the first company in the world to specialize in mobile advertisement and was established in 2000 as a subsidiary of NTT DOCOMO INC., Dentsu Inc., and NTT Advertising Inc. It has the experience of having worked in the biggest mobile market in the world. According to the Japanese Ministry of Internal Affairs and Communications, in 2010, the mobile content market was about US$8 billion and the market for transactions, physical goods and services reached US$13 billion.


ad2c CEO Madan Sanglikar said, "We are delighted to have hit the ground running. We look forward to creating exciting and engaging innovations for Indian companies going forward. Mobile‘s popularity among the brands will be driven by the platform‘s ability to offer location based consumer offers, interactivity. It will drive immediate call to action and provide rich media content apart from giving high return on investments to clients. Those days of only 50 per cent of advertising working for brands are over. Mobile marketing will bring in greater accountability."


Dentsu India Group executive chairman Rohit Ohri said, "We are delighted with the extension of the Dentsu family in India. ad2c will certainly add to Dentsu India Group‘s capabilities in providing latest and coolest mobile innovations to our clients. We are convinced about the growing importance of the use of mobile in the marketing mix of all brands. With ad2c‘s launch the important gap of a credible partner who could help in addressing marketing challenges and pushing brand messages using the mobile platform, has been filled."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/24/ipsos.jpg?itok=BT3WdAjk
Ipsos India launches digital platform; research tool 'Fast Facts'

KOLKATA: Ipsos India spotting huge opportunity in the online research space due to the altered external environment has announced its commitment to driving online research in a big way by launching its global platform, Ipsos Digital with immediate effect.  Interestingly, the platform will be...

Technology Software Middleware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/sameer.jpg?itok=og46oSyf
Dolby On to be of value to vloggers, journalists, podcasters: Sameer Seth

MUMBAI: Musicians across India are leaving no stones unturned to entertain audiences with live performances through social media platforms. Dolby ON – a free music and video recording app provides musicians and content creators a tool to capture their thoughts, as they strike, and then turn them...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/simon.jpg?itok=QkDAaCJL
Simon Roehrs Joins Riedel Communications as Director, APAC

Riedel Communications today announced that Simon Roehrs has been appointed director of the company's Asia-Pacific operations. Based in Singapore, Roehrs brings a rich background in sales executive management from prominent media technology companies to his new role.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/sy.jpg?itok=9Feic9Om
Synamedia ropes in Deepak Bhatia as general manager, India

KOLKATA:  Synamedia today announced that it has appointed Deepak Bhatia as general manager and head of sales, India. Bhatia will drive Synamedia’s business in India with responsibility for the company’s sales and pre-sales teams.

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/29/COMPAC.jpg?itok=vV3EKbra
Compaq Television partners with Germany-based Mimi Hearing Technologies for the exclusive patent technology for upcoming Smart TVs

Compaq Televisions through a collaboration with Berlin-based, multiple CES Innovation of the year awards winner, Mimi Hearing Technologies, has integrated  Mimi’s technology into Compaq Smart Televisions, scheduled to launch this July.  The Compaq smart TVs will be the equipped with Mimi Sound...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/15/SmarDTV%20Global_0.jpg?itok=x5GcGpKC
SmarDTV Global reinforces position in India

MUMBAI: SmarDTV Global, with more than 20 years’ experience and millions of devices successfully deployed across the globe, is a European leading company in designing, developing and delivering secure and reliable devices for the digital pay TV industry. 
The company has established longstanding...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/18/ib.jpg?itok=a9FaNU0E
IBC2020 cancelled due to Covid2019

MUMBAI: IBC2020 show, the world's most influential media, entertainment and technology show, has been cancelled in view of the Covid2019 pandemic. It was scheduled to be held this September at the RAI Amsterdam. “Right now, despite the best work of the IBC team and our Dutch colleagues, there are...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/19/evreka.jpg?itok=MlnFryAw
Evreka Offers Its Technology Free of Charge For The Fight Against COVID-19

MUMBAI: As a start-up from Turkey, Evreka, announces that in the light of their global experience urban cleaning/disinfection/sterilization, until the COVID-19 pandemic is over, they will provide their technology appealing to both people and to operations, completely free of charge to all relevant...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/11/Planetcast_800.jpg?itok=7v-EV204
Planetcast to showcase 'Cloud.X Turbo' at NAB 2020

MUMBAI: At NAB 2020, Planetcast will showcase its latest and most powerful cloud platform ‘Cloud.X Turbo’. The event will take place from 18-22 April at Las Vegas Convention Center. As a part of the live demo, Planetcast will highlight the latest technological advancement in its cloud platform....

Technology Hardware Components

Sign up for our Newsletter

subscribe for latest stories

* indicates required