Technology

69% Indians feel SMS is an easier way to express than in person: Ipsos Study

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/29/Untitled-1_12.jpg?itok=ee8LU4gJ

MUMBAI: Seven in ten (69 per cent) Indians admit they say things in that they would not say voice-to-voice or person-to-person; compared to 43 per cent globally, finds a new poll conducted by Ipsos OTX - the global innovation center for Ipsos.

“Text or Email is comparatively an impersonal medium and people feel less hesitant to speak their mind. Perhaps that is the reason why majority of Indian would rather avoid saying things in person or over phone,” said Ipsos - head marketing communication Biswarup Banerjee.

“For example people prefer to share sensitive comments like - “I love you.” “Our relationship is over.” “You are fired.” “I failed in exam.” in writing rather than saying over the phone or face-to-face to avoid embarrassment when they are physically involved,” added Banerjee.

Demographically in India, age appears to be the most significant variable as those under the age of 35 (75 per cent) are considerably more likely than those aged 35-49 (67 per cent) and those 50-64 (52 per cent) to text/email things they won’t say out loud. Education is also a significant factor as seven in ten (69 per cent) of those with a high level of education say they do so compared with 100 per cent among those with low education. Both Indian women (70 per cent) and men (68 per cent) feel more comfortable texting or emailing sensitive subject rather than voicing it out.

Strong majorities in China (90 per cent) and South Korea (80 per cent) say they text or email things they would not say over the phone or in person. Seven in ten of those in Indonesia (76 per cent), India (69 per cent) and Saudi Arabia (67 per cent) say so. Following next are Turkey (58 per cent), Brazil (48 per cent), Japan (46 per cent), South Africa (45 per cent), Argentina (42 per cent), Mexico (42 per cent) and Russia (39 per cent). Only three in ten or less in most of the countries surveyed say they reserve some communication for text or email: Canada (34 per cent), Australia (33 per cent), France (33 per cent), Great Britain (32 per cent), Poland (32 per cent), Belgium (31 per cent), Italy (31 per cent), United States (30 per cent), Germany (25 per cent), Hungary (24 per cent), Spain (24 per cent), Norway (22 per cent) and Sweden (22 per cent).

Ipsos conducted this study among 18,502 adults in 25 countries in the month of August.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/31/photogrid_plus_1622458057586.jpg?itok=xp7_qgXN
PallyCon adds App Security to its digital arsenal

New Delhi: PallyCon, a global leader in Multi DRM, forensic watermarking services, and anti-piracy technology on Monday launched its state-of-the-art app security service. A simple plug-n-play solution, it is dedicated to helping content developers and publishers protect their content from...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/25/photogrid_plus_1621929238771.jpg?itok=FSQxMZTZ
Mobile World Congress to go ahead in June as planned

New Delhi: Spanish authorities have given the green signal to conduct this year's Mobile World Congress (MWC) as per plans in Barcelona from 28 June to 01 July. The decision was made after the authorities reviewed the health and safety plans put forward by the organizers for the upcoming event. 

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/sb.jpg?itok=3QZZG7dh
Streambox-US Video technology pioneer to enter India

Streambox, the industry leading pioneer in delivering unique IP based video streaming solutions over low bandwidth connections, has announced the opening of a new sales office in Mumbai to address the vibrant post-production markets in India and southeast Asia.

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/harmonic.jpg?itok=IYLzaoP5
Mowies optimises its workflow with Harmonic's VOS Cloud Streaming SaaS

MUMBAI: LATAM-based on-demand media platform Mowies, which has a unique revenue model for creators of feature films, documentaries, TV series, theatrical performances, concerts, and other original content, has decided to optimise its workflow with Harmonic's VOS 360 cloud streaming offering.  The...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/07/img_07042021_143142_800_x_800_pixel.jpg?itok=dssiTqEo
Disney+ Hotstar signs CLEAR Production Cloud to manage its Originals content

Mumbai: Video streaming platform Disney+ Hotstar has signed a multi-year deal for CLEAR Production Cloud, from Prime Focus Technologies, to enable secure and collaborative production workflows for its Originals content.                   

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/25/img_25032021_144435_800_x_800_pixel.jpg?itok=Cy_F2wUc
Broadpeak performs world's first demonstration of Streaming Video Alliance open caching APIs

New Delhi: CDN and video streaming solutions firm Broadpeak has successfully performed the world's first live demonstration of Streaming Video Alliance Open Caching APIs.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/16/irai.jpg?itok=CDxmG9Uj
Israeli firm brings advanced ‘emotion detection’ technology to Gulf region

New Delhi: The human resource (HR) departments of government organisations across the Gulf region will soon be able to test an advanced voice analytics service, which can detect the emotional state of a person from their voice. The new technology developed by an Israel based tech firm Nemesysco...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/15/synamedia.jpg?itok=IECr_M2P
Sports video operators & rights owners can unlock $28 billion in new revenue by combating piracy

New Delhi: Amid the growing threat posed by streaming pirates, a new research conducted by Synamedia has found that service providers and rights holders of sports events can unlock up to $28.3 billion in new revenue each year by putting some anti-piracy measures into place.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/ces.jpg?itok=opuWDCo1
CES 2021: Sony creates buzz with Airpeak drone

NEW DELHI: At the ongoing CES 2021 event, Sony has unveiled an array of products that include Airpeak drone, Bravia XR smart TV lineup and wireless speakers with 360 Reality Audio.  Sony's presence at CES 2021 is structured around 12 topics showcasing how its 3R technologies — reality, real-time,...

Technology ces

Sign up for our Newsletter

subscribe for latest stories

* indicates required