MUMBAI: SITI Networks has elevated Anil Kumar Malhotra as the new CEO of the company. Malhotra’s appointment will be effective from 1 September. He joined SITI Networks as chief operating officer in 2011.

Malhotra holds over 34 years of rich experience across the cable television industry with deep expertise across various facets of media distribution like technology, content, regulatory compliances and sales operations.

He also played a critical role in the successful implementation of new tariff order framework at SITI Networks and was instrumental in the transformation of SITI Networks from an analog player to a digital multiple system operator.

Malhotra had various successful entrepreneurial stints, including serving as president (North India) for In-Cable. He realised the potential of cable TV & distribution, long before the emergence of MSOs, and ventured into hardware manufacturing for the industry and later setup his multiple Master Control Rooms & Head-ends.

He has  been an  active member of  various  government & industry bodies including MIB task forces  for implementation of DAS regulations, new tariff order, etc.