Cable TV
Report on Shemaroo

NXTDigital launches new consumer connect program for Durga Puja

The consumer connect program is 'NXTDigital DURGOTSAV'

KOLKATA: As the country gears up to welcome Goddess Durga,  NXTDigital, the media arm of the Hinduja Group, has come up with a new consumer connect program – ‘ NXTDigital DURGOTSAV’. The program has been launched with the goal of spreading the message that though the festivities may be diluted due to the challenges posed by Covid2019, one can still celebrate the homecoming of Maa Durga through the company’s Durga Puja initiative.

As part of this initiative,  NXTDigital is encouraging consumers to record videos of themselves performing under three categories, namely -  song, dance and recitation and upload the same on starting 17 October 2020. Entries will be open till 23 October. This will be further promoted across  NXTDigital's social media channels and website.

Select participants will get a chance to feature on the television channels of INDigital and  NXTDigital network as a part of this video contest during the 5 days of the festival. Moreover, video entries will be judged and the top three videos in the three categories stand a chance to win attractive gifts by answering a simple question.

NXTDigital Ltd marketing and brand head Rajdeep Rudra said: “The unprecedented success of a similar initiative Ganpati Bappa Morya to celebrate Ganesh Chaturthi earlier this year, spurred us into extending the model to celebrate the festival of Ma Durga. We want to help our customers feel connected to the goddess and commemorate her in the same way as it has been done before, from the comfort of their homes. Through this initiative, our aim is to capture the essence of the festival, promote the feeling of joy and one-ness and spread the message of building a safe environment – even if it is done virtually.”

Shortlisted videos will also be edited and broadcast on INDigital and NXTDigital (HITS) channels from 22 Oct to 25 Oct i.e. the entire duration of Durga Puja.

Latest Reads
Cable operators take steps to ease vaccination process for staff

Despite the imminent health risks, the cable industry employees have continued to work on the frontlines all through the pandemic. Now with vaccination drives in full swing across the country, leading cable operators, too, are taking a step ahead and getting their employees inoculated.

Cable TV Local Cable Operators
Make in India push for set-top boxes face challenges

Last year it made headlines when large DTH players including Tata Sky, Dish TV announced their decision to move manufacturing of a significant portion of set-top boxes (STBs) in India. The announcements were in line with the government’s renewed push for Make in India.

Cable TV Local Cable Operators
Cable industry veteran Lt Col VC Khare passes away

KOLKATA: Cable TV expert, retired Lt.Col VC Khare has passed away. He contributed to the cable TV industry in India at different roles for nearly three decades. He was a member of the Bureau of Indian Standards (BIS) where he played a significant role in formulating 8 BIS Specification for cable TV...

Cable TV People
SCTE India announces its new executive board for the term 2021-2024

New Delhi: The Society of Cable Telecommunication Engineers (SCTE), India has appointed NXTDIGITAL Limited MD and CEO, Vynsley Fernandes as the honorary chairman, Sandeep Bhargava as the president, and Rahul Nehra as the national secretary. The announcement was made at the recently held annual...

Cable TV People
GTPL KCBPL partner with UKIO, spread smiles

GTPL KCBPL has partnered with UKIO to spread smiles during these difficult times and expand their product offering. UKIO is a personalised messaging platform that allows users to share video call messages with their loved ones via their favourite celebrity icons.

Cable TV Local Cable Operators
NXTDigital turns around its business with Rs 13.66 crore profit in Q4

KOLKATA: NXTDigital has turned its business profitable by raking in Rs 13.66 crore profit after tax (PAT) for the fourth quarter. The company has reported Rs 277.96 crore consolidated revenue for the quarter. It posted Rs 0.32 crore PAT in the previous quarter and a loss after tax of Rs 43.43 crore...

Cable TV Multi System Operators
GTPL Hathway earmarks Rs 400 crore capex for FY22

Pan India multi-system operator (MSO) GTPL Hathway is increasing its capex projection for FY22 to Rs 400 crore, compared to Rs 335 crore it invested in FY21, a top executive revealed in an investors call.

Cable TV Local Cable Operators
NXTDIGITAL & Siti Networks ink industry-first pact for infra sharing

NEW DELHI: Hinduja Group's Headend-in-the-Sky (HITS) platform NXTDIGITAL and multi-system operator (MSO) Siti Networks have inked a first-ever infrastructure sharing agreement in the MSO space in the country. The move, the first of its kind, will have two conventional competitors share...

Cable TV Multi System Operators
Reliance to sell 11.61 per cent stake in Hathway

Reliance Industries is preparing to sell 11.61 per cent of its stake in Hathway Cable & Datacom to comply with SEBI’s minimum public holding norms. Through offers for sale (OFS), Reliance plans to offload Hathway shares worth Rs 442 crore, bringing down its holding in the cable company to 75...

Cable TV Local Cable Operators

Sign up for our Newsletter

subscribe for latest stories

* indicates required