Cable TV

Kerala Vision partners Y&A Transformation for new revenue streams

A deal has already been struck for gold loan by a bank.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/09/kerala.jpg?itok=S9uSSUmq

MUMBAI: After establishing itself in Kerala with 24 lakh TV homes, Kerala Vision Cable (KV) is looking to expand its revenue streams. For its next stage of transformation, the company partnered with Y&A Transformation, a business transformation company, focused on helping its clients build the #NextPractices, erasing the #BestPractices legacy mindset, through agile, collaborative, adaptive and innovative methods of doing business in the areas of technology, data, content, customer centricity, customer experience, CRM, CSR, sustainability and organisation culture.

Y&A Transformation is helping KV find new streams of revenue by making use of its chain of cable operators and households. IT is working to transform the relationship with customers from just a subscription fee collection one to building relationships. By this, it can open up a new channel for sales. Deals have already been struck for products ranging from gold loan by a bank to creating loyalty to a particular petroleum company.

Commenting on the KV transformation, Y&A Transformation MD and co-founder S Yesduas said, “In today’s dynamic market where the focus is moving from selling products to building relationships with the customers, we are helping Kerala Vision reimagine their field strength by making it a sales channel which will take relevant products and services specifically curated and created by marketers for KV consumers, to doorsteps.  It is an absolute win-win solution. The large base of KV customers is an attractive proposition for marketers, their sales and marketing costs reduce. They also get to use the KV channels for their promotion with very special packages. KV gets a special incentive on the actual conversion and they are also able to provide additional value to their customers.”

Speaking on the partnership, Kerala Vision MD Rajmohan Mambra said, “Y&A Transformation is our business advisors. We are very pleased with the contributions they make to our business. They are involved with us in all aspects of our business, from distribution to programming to sales. I would urge marketers looking at Kerala as a market to get in touch with Y&A Transformation before they look elsewhere because what they can put together will be incomparable.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/18/brdss.jpg?itok=H0CHPDjq
BRDS Digital Cable TV & Broadband Services celebrates 25 Years of Cable TV Entertainment Service!

Entertainment is the art of instilling happiness away from the reality of lives. Having served as a medium of entertainment since its inception, Bhima Riddhi Digital Services (BRDS), now Metrocast Network India Pvt. Ltd., is celebrating 25 successful years of providing cable TV entertainment. What...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/16/cable.jpg?itok=sBfryZqA
Cable operators seek discounted tariffs from pay channels

MUMBAI: Maharashtra Cable Operators' Foundation (MCOF) has requested Indian Broadcasting Foundation (IBF) to urge its members – the pay channels – to offer discounted pay tariffs, if not waiving them altogether, for a period of four months from 20 April to 20 August. The MCOF has primarily cited...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/11/q.jpg?itok=THMac0cF
We are not a cable TV company but a digital services provider: IMCL’s Vynsley Fernandes

MUMBAI: Innovation is the key to sustain any business. With newer entrants capturing market share, emerging alternatives to traditional TV, the cable operators in the country have focused on creating a diverse portfolio of services. IndusInd Media and Communications Ltd. (IMCL) CEO Vynsley...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/05/tal.jpg?itok=IIDiXBU_
ZEEL lauds DPOs, urges online payment mechanisms via multilingual campaigns

In these difficult times caused by the Covid2019 pandemic, entertainment and information keep floating into our television sets despite the shelter-in-place mandate. Although the TV viewership growth slowed down in the sixth week of the Covid2019 disruption, it is evident that audiences across...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/01/mcof.jpg?itok=HhDs6hvI
MCOF seeks government relief for last-mile cable operators

In the wake of the Covid2019 crisis, Maharashtra Cable Operators Foundation (MCOF) has written a letter to the union minister of information and broadcasting Prakash Javadekar submitting its propositions for long-term relief and transformation of the last-mile cable operators. 

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/24/hat.jpg?itok=v2wSEeq6
Cable business drives Hathway’s return to profitability

Mukesh Ambani’s Reliance Industries Limited-owned Indian multi-system operator and internet services provider Hathway Cable and Datacom Limited (Hathway) reported consolidated profit after tax (PAT) of Rs 105.47 crore for the year ended 31 March 2020.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/22/gtpl.jpg?itok=c1XcNvA-
GTPL Hathway reports cable and internet subscribers, profit growth for FY 2019-20

BENGALURU: Indian cable and internet services major GTPL Hathway Ltd (GTPL) reported profit after tax (PAT) for the year ended 31 March 2020 (FY 2020, year under review) at Rs 87.72 crore which was more than triple the PAT of Rs 25.08 crore for the previous fiscal (FY 2019). However, the company...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/22/den.jpg?itok=qwo90vPH
Den Networks turns around biz, reports consolidated PAT of Rs 22.52 crore

Major multi system operator (MSO) Den Networks  reported a consolidated profit after tax of Rs 22.52 crore in the fourth quarter ending 31 March 2020. The MSO reported consolidated net loss of Rs 212.82 crore in the corresponding period of previous fiscal.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/09/tv.jpg?itok=dHEYz9_H

Photo by Erik Mclean on Unsplash

Cable subscription collection sees 80% drop due to COVID-19

Cable operators have been facing problems in the collection of subscription fees since the third week of March as restrictions on social distancing started. Moreover, the countrywide lockdown has caused them more distress.

Cable TV Local Cable Operators

Sign up for our Newsletter

subscribe for latest stories

* indicates required