Cable TV

×

Chrome Data rolls out massive rural habits report, cable TV included

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/IMG-20160630-WA0013_1.jpg?itok=wP5UejJz

MUMBAI: The Pankaj Krishna-led Chrome Data Analytics & Media today announced the completion of their proprietary Rural Establishment Survey (RES), an unprecedented study covering consumer behaviour and habits in over 200,000 Indian villages, representing over 300 million Indians.

The survey, which was done over a period of 15 months, involved the entire Chrome Data infrastructure of over 650 field executive, 450 telecalling staff and the 150 strong analytics team, together speaking over 22 languages to map the length and breadth of the country. According to Chrome Data, one in a 100 households covering the sample area were reached.

Respondents were made to fill out a detailed questionnaire which included consumer habits, family income and lifestyle patterns among other things.

All the products in the naional consumer classification survey (NCCS), cable penetration, electricity, power cut data, political preferences, subscriber attached to each platform by village, are some of the data points which have been captured by the rural establishment report.

The survey holds direct actionables for brands and agencies to help target growth regions

Broadcasters, for example can know the exact subscriber base of cable networks in the villages covered. Along with this, it also gives the number of active subscribers of each cable network. The company believes RES will add immense value to business strategies for broadcasters, agencies and advertisers.

Speaking on the product, Chrome Data CEO Pankaj Krishna: “It has been a humbling experience to be a part of a study of such a massive scale, and I’m proud of the team for the amount of efforts they’ve put in over the past 15 months. Even we weren’t prepared for some of the findings – for broadcasters for example, there are pockets of rural areas that have seen Freedish penetration spiral up to almost a hundred percent.”

Chrome RES, he added, will be key for any business planning to capitalize on data driven strategies to exploit the 74% rural population.

Pricing for the rural establishment report varies between Rs 35 lakh to Rs 1.8 crore depending on the number genres and channels that are subscribing to to it.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/13/hinduja_0.jpg?itok=bUQJC8wx
Hinduja Ventures Ltd announces reorganisation of its media & communications business

MUMBAI: The Board of Directors of Hinduja Ventures Limited ("HVL") at its meeting held today have accorded In-Principle  approval  for reorganization of Media and  Communications  undertaking of Induslnd Media & Communications Limited ("IMCL"), into HVL subject to all statutory/ regulatory...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/09/tc.jpg?itok=N_npu6wk
Tamil Nadu CM drops minister from cabinet due to cable TV tariff spat

While Tamil Nadu’s state-run cable operator Arasu Cable revised down its subscription rates recently, the move has led to a political crisis in the state. Chief Minister Edappadi K Palaniswami has dropped former IT minister Dr Manikandan from his cabinet.

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/06/gtpl_0.jpg?itok=KbsdMxd-
GTPL Hathway acquires SCOD18 Networking to expand footprint in Maharashtra

MUMBAI: Cable TV and broadband service provider GTPL Hathway has acquired 100 per cent shares of SCOD18 Networking Pvt Ltd on Monday. The company informed the exchanges about the acquisition in a filing on Tuesday. While the company has a strong presence in Gujarat, the acquisition has been done...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/02/cable.jpg?itok=7zddv7Td
Arasu Cable revises subscription rates

Tamil Nadu’s state-run cable operator Arasu Cable has revised down its subscription rates, with effect from 10 August. Under the new subscription rate, package of 190 channels will be available for Rs 154.

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/hathway.jpg?itok=wOKcyHcx
Cable TV subscription drives Hathway revenue growth in Q1 FY 2020

BENAGLURU: Hathway Cable and Datacom Ltd (Hathway) reported 38 percent growth in subscription revenue from its cable TV business (CATV) for the quarter ended 30 June 2019 (Q1 2020, quarter or period under review) as compared to the corresponding year ago quarter (y-o-y) Q1 2019. CATV subscription...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/12/gtpl.jpg?itok=eEN4V-E3
GTPL cable TV business pushes revenue, profits up in Q1 2020

GTPL Hathway Ltd (GTPL) reported 31.9 percent growth in revenue for the quarter ended 30 June 2019 (Q1-2020, quarter or period under review) and almost three times the operating profit for its cable TV business (CATV business) as compared to the corresponding year ago quarter Q1 2019.

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/12/Arasu-TV.jpg?itok=OpLXeqkI
Arasu Cable plans to launch an OTT service

Tamil Nadu Arasu Cable TV Corporation (TACTV), the State-owned MSO of Tamil Nadu, is soon jumping on the OTT bandwagon. In addition to it, the MSO will also be providing IPTV services and internet connectivity to rural and urban households. The information was shared by the state minister for...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/12/gtpl_0.jpg?itok=Y2h10i8o
GTPL Hathway consolidated Q1 FY20 PAT at Rs 294 mn, up 121 per cent y-o-y

GTPL Hathway Ltd (GTPL), India’s leading digital cable TV and broadband service provider, today announced the financial results for the first quarter of financial year 2019–20, as approved by its board of directors.

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/10/IMCL_0.jpg?itok=fUWYoaSe
IndusInd Media reports improved results for fiscal 2019, to be PAT positive in FY 2020

BENGALURU: Hinduja Ventures Ltd (HVL) reported higher revenue from operation and lower losses for its digital platform operator subsidy and media and entertainment segment IndusInd Media & Communications Ltd (IndusInd Media, IMCL) for the year ended 31 March 2019 (FY 2019, year under review) as...

Cable TV Multi System Operators

Sign up for our Newsletter

subscribe for latest stories