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Asianet launches 4K UHD hybrid STB

It is powered by Android TV

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MUMBAI: Asianet Digital Network Pvt Ltd launched Asianet Smart Magic Box, a hybrid set top box (STB) making it the first MSO in the country to launch a 4K UHD hybrid STB, powered by Android TV on April 29 2019. The company is also bringing to the market Asianet LED TV - television sets with SD, full HD and 4K smart TVs from 32” to 65”.

Asianet Smart Magic Box - a hybrid set top box on Google Android TV platform with 4K Ultra HD Streaming Media Player with the Google Assistant & Google cast built-in with Dolby and Dolby Plus audio not only delivers conventional linear TV channels but also facilitates Streaming Video and Online Games from various apps.

As more video content is available over internet there is a growing demand to view the Online Video content and Play Online games on a large screen like TV.

On the occasion of the launch of Asianet Smart Magic Box , G Sankaranarayana, President and Chief Operating Officer, Asianet Digital Network Pvt Ltd said “As a leading Digital TV service provider in the country, Asianet Digital Network Pvt Ltd has been delivering Linear television channels for the past 25 years and now we would like to provide Online Entertainment (Video and Gaming) to our subscribers using Asianet Smart Box in a very affordable way rather than a need to reinvest in a new smart TV. We are proud to have Android TV as the Operating System for Asianet Smart Magic Box enabling our subscribers to access over 3000 apps including games using the Google Assistant which delivers content based on Voice Commands making content search easier.”

Commenting on the launch, Pranab Mookken, Head Android & Play Partnerships, Google India said, “Android TV is aimed at offering a great content-first experience, facilitating an engaging viewing journey with content from multiple apps right on a user’s TV home screen. We are happy to collaborate with Asianet Digital network on this journey.”

Features of Asianet Smart Magic Box

Asianet Smart Magic Box powered by Android 8.0 with Verimatrix CAS (Conditional Access System) , is easy to use and supports voice search and has Chrome cast built-in, supports all Google applications i.e. YouTube, Google Drive, Google Photos, Google Chrome, Google Maps & is compatible with thousands of third-party apps as Amazon Prime, Hotstar, TED, Facebook, etc with access to tons of premium video services and a constant stream of fresh new content. It is compatible with Smartphone and can be used to search, browse, queue and control the TV from anywhere in the home. With the Google Assistant built-in, it is a Hub to access entertainment, get answers and control devices around home. Asianet Smart Magic Box provides 4KUltra High Definition lifelike viewing experience with the latest 4K HDR technology & supports dual band Wi-Fi, Bluetooth, etc.

The remote of Asianet Smart Magic Box works on voice search making it very easy for the consumer to search and browse hundreds of TV channels, thousands of videos by simple voice commands.

Asianet Smart Magic Box provides Linear and Non Linear content with Time shift enabled for the content to watch at user’s convenience. It can convert the simple TV to a Smart TV with the power-packed features

Special Launch Offer – Compared to an investment of approx Rs.30, 000 on a new smart TV, Asianet Smart Magic Box is available at Rs.5999 only. Further as a launch offer, Asianet Smart Magic Box is available at Rs.3999 (plus GST) for Annual paying subscribers of Asianet Digital TV, Asianet Broadband and Asianet Giga Fibernet services

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