Cable TV

Reliance Jio to soft launch with two lakh ‘privileged’ subscribers

MUMBAI: Mukesh Ambani’s Reliance Jio Infocomm is all set to soft launch its telecom services brand Reliance Jio on 28 December, 2015 by handing out two lakhs cards to hand-picked ‘privileged’ people as a part of the launch.

It may be recalled that was the first to report that Reliance Jio would soft launch on the eve of Dhirubhai Ambani’s birth anniversary (28 December) this year.

Reliance Jio has been running test signals from a month now wherein the company’s employees have also been availing the services.

A senior Reliance Jio official on condition of anonymity told, “We will analyse the performance of our services over the next two months and a consumer base of two lakh is robust enough for that. After thorough analysis, we will do our commercial roll-out by March 2016.”

The official added, “Our price package will be way lower than what is available in the market at this stage. We are entering a market where we want to have the largest number of subscribers and we will do that by providing the best services at the lowest price.”

With a pan India MSO (multi-system operator) license under its belt, Reliance Jio is also in talks with both broadcasters and cable operators for their cable TV services. “By next month we will start signing deals. The technology is already in place and now we will focus on content deals. The work on cable TV front is also progressing at a good pace and by April we plan to start with 20 cities,” informed the official.

Launching in a highly competitive market with multiple players, be it in the telecom or the cable space, it now remains to be seen how Reliance Jio's pricing and service offerings are a notch above the rest.

Latest Reads
Decoding Covid2019 impact on GTPL Hathway’s cable, broadband business

As the country is struggling with the Covid2019 pandemic, cable TV and internet have acted as the nervous system to keep people informed and entertained. Due to the need of staying connected, the cable and broadband service providers like GTPL Hathway have seen a surge in demand on both sides of...

Cable TV Multi System Operators
GTPL Hathway increases CAPEX in upgrading network, 70% transmitted into GPON technology

Traditional distributors like cable operators are feeling the heat of the competition from a number of easily accessible streaming services. But large multi-system operators are not sitting idle to watch the ruin of their long-built businesses. Hence, constantly upgrading has become the key to...

Cable TV Multi System Operators
Lockdown impact on cable operators: Drop in STB sale and collection from connections

Despite higher viewership of linear television during the lockdown, the cable operators’ business in India has felt the heat of the Covid2019 pandemic. While sales of new set-top boxes and collection for existing connections witnessed a drop, customers down-traded packs.

Cable TV Multi System Operators
BRDS Digital Cable TV & Broadband Services celebrates 25 Years of Cable TV Entertainment Service!

Entertainment is the art of instilling happiness away from the reality of lives. Having served as a medium of entertainment since its inception, Bhima Riddhi Digital Services (BRDS), now Metrocast Network India Pvt. Ltd., is celebrating 25 successful years of providing cable TV entertainment. What...

Cable TV Local Cable Operators
Cable operators seek discounted tariffs from pay channels

MUMBAI: Maharashtra Cable Operators' Foundation (MCOF) has requested Indian Broadcasting Foundation (IBF) to urge its members – the pay channels – to offer discounted pay tariffs, if not waiving them altogether, for a period of four months from 20 April to 20 August. The MCOF has primarily cited...

Cable TV Local Cable Operators
We are not a cable TV company but a digital services provider: IMCL’s Vynsley Fernandes

MUMBAI: Innovation is the key to sustain any business. With newer entrants capturing market share, emerging alternatives to traditional TV, the cable operators in the country have focused on creating a diverse portfolio of services. IndusInd Media and Communications Ltd. (IMCL) CEO Vynsley...

Cable TV Multi System Operators
ZEEL lauds DPOs, urges online payment mechanisms via multilingual campaigns

In these difficult times caused by the Covid2019 pandemic, entertainment and information keep floating into our television sets despite the shelter-in-place mandate. Although the TV viewership growth slowed down in the sixth week of the Covid2019 disruption, it is evident that audiences across...

Cable TV Multi System Operators
MCOF seeks government relief for last-mile cable operators

In the wake of the Covid2019 crisis, Maharashtra Cable Operators Foundation (MCOF) has written a letter to the union minister of information and broadcasting Prakash Javadekar submitting its propositions for long-term relief and transformation of the last-mile cable operators. 

Cable TV Multi System Operators
Cable business drives Hathway’s return to profitability

Mukesh Ambani’s Reliance Industries Limited-owned Indian multi-system operator and internet services provider Hathway Cable and Datacom Limited (Hathway) reported consolidated profit after tax (PAT) of Rs 105.47 crore for the year ended 31 March 2020.

Cable TV Multi System Operators

Sign up for our Newsletter

subscribe for latest stories

* indicates required