Cable TV

Cricket Packs could become universal

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/cable_tv_images/2014/03/01/networks_logo_gtpl.jpg?itok=hwm4wVnR

MUMBAI: Digitisation is set to change the way television channels are packaged. In addition to the subscriber getting the option to pick and choose channels, multi-system operators too are finding newer opportunities.

MSOs have found a good business prospect in cricket, the most-watched sport in India.

With digitisation of cable TV services in 42 major cities, MSOs are increasingly shifting to per subscriber deals with broadcasters instead of making bulk payments.

Hathway Cable  & Datacom, like direct-to-home television service provider Dish TV, has carved out a Cricket Pack for its subscribers.

In the case of Dish TV’s India cricket pack, the channel on which live telecast of a match involving Indian men’s cricket team is switched on.

“Sports channels, by the nature of its programming are event driven. We have an Indian Cricket Pack, which is a cost per subscriber deal with broadcasters,” says Hathway Cable  CEO Jagdish Kumar.

More MSOs are likely to follow suit and offer Cricket Packs to their customers.

“Though right now we have entered into a per set top box deal with the sports channel broadcasters, we may also look at Indian Cricket Pack going forward,” informs SitiCable COO Anil Malhotra.

There are three types of commercial arrangements entered between broadcasters and operators. These are: Fixed deal, in which the operator pays a lump sum amount to the broadcaster; Reference Interconnect Offer, in which operator takes channels based on the choice of the subscribers; and on a per set top box deal, in which the operator shares details of the number of STBs installed with the broadcaster and the number of the subscribers subscribing to a sports channel.

DEN Networks is currently on a fixed deal with the sports broadcasters. “We are still asking for lump sum because of cash flow issues,” informs DEN Networks CEO SN Sharma.

While till last year, broadcasters were entering into fixed deals with operators, “now everybody is moving towards cost per subscriber,” adds Sharma.

When questioned if DEN would also offer Indian Cricket Pack, Sharma says, “Let’s see. Different experiments are happening. With time everything will evolve.”

According to GTPL Hathway COO Shaji Mathews, broadcasters are entering into fixed deals or negotiate a per subscriber rate.

“The per subscriber deal has clauses which say that the operator needs to show a minimum number of subscribers who subscribe to the channels,” he says.

Currently, GTPL Hathway has a fixed fee deal with the sports broadcasters.

“The moment we get into a la carte, the rates are really high and if we get into cost per subscriber, unless we guarantee a certain number of subscribers for the channel, the cost per subscriber is also high. So, in fact on fixed deal, we land up paying less because of the fee structuring,” he says.

GTPL Hathway may also move to Indian Cricket Pack. “We are looking at that as well,” he says.

It makes business sense for channel distributors to create cricket packs. But Increasing inclination towards cricket packs would mean predominantly cricket channels would gain at the cost of those with less or absolutely no cricket content.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/cable.jpg?itok=erwhoorl
Don't disconnect cable service for next 1 month due to non-payment: West Bengal govt tells operators

MUMBAI: West Bengal government has directed not to disconnect cable TV connections for the next one month if subscribers fail to pay monthly bill. This is in view of the fact that there are chances of households being unable to meet monthly expenses on account of the current impasse due to the...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/gtpl.jpg?itok=8FNPrpVx
GTPL Hathway sees demand surge on both cable, broadband amid the lockdown

As the country battles the COVID-19 crisis, a large chunk of the population is confined at home. To ease the burden of social distancing, most of the people are consuming more content, both on linear TV and online.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/24/vy.jpg?itok=V2FZ0U1m
IMCL's business continuity plan to ensure LCO safety during COVID-19 crisis

Organisations across the globe and across sectors are re-orienting work procedures amid the COVID-19 pandemic as the crisis continues to escalate. While remote work is easier for a few organisations, the industries which demand on-ground work are facing tougher challenges; distributor platform...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/02/cable_TV_REMOTE.jpg?itok=wFa1yYw9
MIB grants registration to 15 MSOs in Feb

MUMBAI: The Ministry of Information and Broadcasting (MIB) has published a document listing all the registered multi-system operators (MSO) in the country. As per the document, there are 1645 registered MSOs in India as on 28 February 2020. Fifteen MSOs were granted registration in the month of...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/02/MSOs.jpg?itok=vCu7dKKN
MSOs share different outlooks on impact of NTO 2.0

All the stakeholders of the broadcasting sector had a tough time coping with the new tariff order (NTO), which was implemented last year. While TRAI brought amendments to the new price regime, touted as NTO 2.0, on 1 January, it has again sent tremors across the industry.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/cover.jpg?itok=9WHCfwTq
IMCL's Vynsley Fernandes on NTO changes, tech improvements and staying relevant

In the last couple of years, streaming services have emerged as a big challenge to traditional cable distributors while the business model has changed too owing to the new tariff order (NTO). Amid the flux, upgrading the existing structure, technology and strategy has become necessity to stay...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/GTPL.jpg?itok=PhsFMvaM
GTPL Hathway believes NTO 2.0 won't affect price stability

MUMBAI: At the very beginning of 2020, the Telecom Regulatory Authority of India (TRAI) issued fresh amendments to the New Tariff Order (NTO) within less than one year of its implementation. Rattled by the sudden change, the stakeholders in the industry seem to be displeased. But in contrast, GTPL...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/mukeshambani2.jpg?itok=_InKKpUx
Ambani’s Reliance merges media & distribution biz under Network18

MUMBAI: When you are Mukesh Ambani, you think size,  you think scale. Even as speculation is running rife whether a deal with Sony Pictures is on, the chairman & managing director of Reliance Industries yesterday announced that the megacorp is consolidating its media and distribution entities...

Cable TV People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/08/Siti-Network-Limited.jpg?itok=3pL0t7tE
Siti numbers improve on optimisation of major matrices

Indian leading multi-system operator (MSO) Siti Networks Limited (Siti) reported 7.8 percent increase in revenue from operations at Rs 1,210.29 crore for the nine month period ended 30 December 2019 (9M 2020, YTD 2020) as compared to the Rs 1,122.71 crore for the corresponding nine month period of...

Cable TV Multi System Operators

Sign up for our Newsletter

subscribe for latest stories

* indicates required