Cable TV

Consumer fail to get adequate information on packages and so any agreement remains unilateral, says Chrome study

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/cable_tv_images/2016/03/29/Untitled-3.jpg?itok=JIDQW6Pi

New Delhi, 28 March: Even when the third phase of digitization of cable television is underway and the country is proceeding towards the final phase, the average consumer remains unaware of answers to simple questions that can be provided by the local distributor/direct-to-home operator or cable operator.

Thus, a bilateral transaction remains unilateral as consumers pay for a certain package consisting of a series of channels but are not made aware when a package is revised, leaving them to continue paying the same amount, regardless of whether the revised price of the package is lesser.

A Chrome DM report says that “the broadcasters and consumers are both left in the dark. Similarly, consumers may not necessarily require all the channels provided in the package, and would be watching channels worth less than the amount they are paying. For example, they may pay Rs. 400 per month, whereby their content affinity may be towards channels that cost only Rs. 250”.

In fact, the Report says even basic questions remain unanswered despite the Telecom Regulatory Authority of India have introduced the e-CAF (Consumer Application Forms) to increase the efficiency in the system, and giving it priority by advertising on all TV channels.

For example, few consumes know what DTH platform they use at home, the package they are subscribed to, or the channels available on those packages, as they accept a lucrative offer that comes their way and accept it without asking questions.

The Report says these basic questions give rise to huge discrepancies on-ground, impacting the stakeholders in the scenario, in various ways; namely the government, broadcasters, cable operators and consumers.

Interestingly, the study found that consumers are under the misconception that à la carte is only for sports channels. And though there may be curious consumers who visit respective websites to get information, they find that these may or may not be updated.

Thus, the notion that the flow of information should be two-way is undermined as the key stakeholders – the consumers - remain uninformed.

“The total package implementation that collectively took place in Phase I and Phase II is 16 per cent, across the digital universe, with a subscriber base of 2,90,14,214. Despite Phase I and Phase II being implemented in November, 2012 and December, 2013, respectively, the package implementation in Phase I has only been 24 per cent and 13 per cent in Phase II,” the study claims.

PHASE
PACKAGES IMPLEMENTED
PACKAGES NOT IMPLEMENTED
GRAND TOTAL
% OF IMPLEMENTATION
Phase 1
20
63
83
24%
Phase 2
32
213
245
13%
Grand Total
52
276
328
16%

“Discrepancies have definitely arisen from the problem of package implementation. The overall scenario requires much more clarity and I always believe that this is purely contingent on basics. For instance, a leading DTH provider launches a brilliant mobile application meant to be paired with a certain set-top box – however, they go wrong by not seeding the new boxes before launching the application itself! Transparency in the system facilitates concrete addressability. If there were no electricity metres and individuals were to pay electricity bills based purely on negotiations, havoc would ensue.”

The primary data Chrome DM collected from the ground showed some grave discrepancies. In two areas in Kolkata (Rajabazar and Radhamadhav Dutta, Garden Lane), two respondents in the respective areas are paying two separate prices to their cable operators (Rs 330 and Rs 350 respectively), whereas the former is receiving only 228 available channels and the latter is receiving 342. The respondents are not even provided with receipts.

Chrome Data Analytics & Media founder and CEO Pankaj Krishna said that “the basics should be very carefully focused upon in order to create a strong and successful foundation upon which the rest of the infrastructure can be implemented.”

The lack of awareness of the end-consumers and the gravity of this issue as a whole has to be addressed as early as possible if digital addressable system has to succeed, says the study.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/tv.jpg?itok=i9uSA8U0
NTO 2.0: MSOs asks Trai to reject new RIOs published by broadcasters

The Tamil Nadu Digital Cable TV Operators Association has written to the Telecom Regulatory Authority of India (Trai) asking it to reject the new reference interconnection offers (RIO) published by broadcasters. The Association has also sought Trai’s intervention in asking broadcasters to reduce...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_123906_800_x_800_pixel.jpg?itok=e06oZPQZ
GTPL Hathway ISP business grew by 50% YoY in Q2 FY22

Mumbai: Digital cable TV and broadband service provider GTPL Hathway’s internet service provider (ISP) business grew by 50 per cent YoY, according to its financial results for Q2 FY2022. The company reported consolidated revenues of Rs 605.2 crore up by four per cent YoY. The company’s paying...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632126383186.jpg?itok=2mIRANuk
MCOF demands TRAI resolve pending grievances by 2 October

Mumbai: The Maharashtra Cable Operators' Foundation (MCOF) has written to the chairman of the Telecom Regulatory Authority of India (TRAI) and minister of information and broadcasting (I&B) Anurag Thakur to resolve pending grievances of local cable operators (LCOs) before 2 October. According...

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/13/siti.jpg?itok=QI2WD536
SITI Networks' Q1FY22 Operating EBITDA jumps 33.1% to Rs 537 Mn

SITI Networks, an Essel Group company and multi-system operator (MSO), has released its consolidated audited financial results for Q1FY22 ending June 30.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/13/nxtdigital.jpg?itok=vLkBT_mo
NXTDigital revenue up 13.5% in Q1FY22

NXTDigital Ltd, the media vertical of the global Hinduja Group and an integrated digital distribution platform delivering services through digital cable television, HITS (Headend-In-The-Sky) and broadband, continued to leverage innovation and strategy to combat the challenges of the second wave to...

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/20/photogrid_plus_1626785199704.jpg?itok=R048a_NR
GTPL Hathway records standalone net profit of Rs 30.5 cr in Q1 FY22

New Delhi: Cable TV and broadband service provider GTPL Hathway Limited (GTPL) has clocked a standalone net profit of Rs 30.5 crore for the quarter ended 30 June.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624359330309.jpg?itok=XUX6eSDu
TCCL implements ATEME's Titan Live solution for its cable TV platform

Mumbai: ATEME on Tuesday announced that Thamizhaga Cable TV Communication Pvt Ltd (TCCL), one of the largest cable distribution companies in India, has chosen to implement its TITAN Live solution for their cable TV platform.

Cable TV Multi System Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/covid.jpg?itok=U3NG28BO
Cable operators take steps to ease vaccination process for staff

Despite the imminent health risks, the cable industry employees have continued to work on the frontlines all through the pandemic. Now with vaccination drives in full swing across the country, leading cable operators, too, are taking a step ahead and getting their employees inoculated.

Cable TV Local Cable Operators
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/02/lion.jpg?itok=Mkkxli9P
Make in India push for set-top boxes face challenges

Last year it made headlines when large DTH players including Tata Sky, Dish TV announced their decision to move manufacturing of a significant portion of set-top boxes (STBs) in India. The announcements were in line with the government’s renewed push for Make in India.

Cable TV Local Cable Operators

Sign up for our Newsletter

subscribe for latest stories

* indicates required