Cable TV

NXTDIGITAL reaches out to new consumers

The program, ‘Ganpati Bappa Morya’ to spread the message of joy and safety

KOLKATA: As the country gears up to welcome Lord Ganesha, NXTDIGITAL, the media arm of the Hinduja Group, has launched a consumer connect program – ‘Ganpati Bappa Morya’ to spread the message of joy and safety amidst the global pandemic. 

As part of this initiative, NXTDIGITAL would encourage consumers, to shoot their Ganpati celebrations at home (their decoration, sthapna and aarti) on their mobile phones and upload it to NXTDIGITAL at Select participants will get a chance to feature on the television channels of INDigital and NXTDIGITAL network as a part of this video contest.

Video entries will be judged and the top three videos in the category of ‘Best Ganpati Idol’, ‘Best Ganpati Decoration’ and ‘Best Eco-Friendly Ganpati’ stand a chance to win attractive gifts by answering a simple question. Home Theatre System, Wonderchef Tandoor and Wonderchef Non-stick cookware are some of the exciting prizes up for grabs for the winners of this contest.

Commenting on this initiative, NXTDIGITAL brand and marketing head Rajdeep Rudra said “The ongoing pandemic of coronavirus has impacted the economic, social and mental wellbeing of people across the world. As we approach one of the most revered, loved and celebrated festivals of India – Ganesh Chaturthi, we want to help our audience celebrate their love for Lord Ganesha with the same faith and dedication, as they do each year. As caring brands, through this program, we want to create awareness amongst our audience about taking necessary safety precautions while they celebrate this festival from the comfort of their homes. Our objective is to capture this celebratory mood and engage with consumers as we try and build a safe environment for them.”

Shortlisted videos will also be edited and broadcast on INDigital and NXT DIGITAL (HITS) channels from 22  Aug to 1 Sep 2020 i.e. the entire Ganesh Utsav.

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