Cable TV

Inside SITI Networks' effort to grapple with COVID-19 crisis

SITI released a best practice guide for its customers

MUMBAI: All of a sudden, our normal life has gone for a toss with the mandatory stay-at-home in place in order to fight the COVID-19 pandemic. As all physical options of communication, entertainment are now out of reach, traditional TV, online content, and the internet have emerged as a boon. Government has also declared cable TV and broadband a part of essential services during this time.

SITI Network’s business continuity plan:

Quickly grasping this situation and the importance of maintaining its services, as an effort to keep customers at home, SITI Networks has been working with its partners and governmental agencies to ensure that “the show must go on”. Its employees have upped the ante and are striving to ensure that customers’ connectivity remains intact so that they can remain at home. Multiple teams of technically trained and dedicated personnel are continuously working at the grassroots level to deal with any inconvenience to ensure that digital TV and broadband run smoothly for SITI’s 45 million customers. All this is happening despite not having full support from local administrations.

SITI even released a best practice guide for its customers and partners on the SITI Information Channel 999 on its network. This guide informs customers on how to keep their connectivity running while keeping social distancing. SITI has also made available the option of Quick Recharge on its website, for the convenience of the customers. Through this, customers can recharge their account by sitting at home and without contacting LCO. The MSO has shared an educational video also with its consumers.

SITI Networks CEO Anil Malhotra said: "We are in this fight, and have to ensure that our customers stay at home. In the words of our Dr Subhash Chandra, this will be our national service. In this battle, SITI employees strive to keep people stay indoors by providing them entertainment and information of their choice and preferences at home. The entire team is engaged to run the services smoothly. Our teams are maintaining the chain by their sheer willpower so that the Corona virus chain can be broken".

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