MUMBAI: As the Indian cable television landscape gears up to get fully digitised by the end of this year with the Digital Addressable System (DAS) in place, Andhra Pradesh and Telangana based multi system operator (MSO) Venkata Sai Media Private Limited (VSMPL) has taken a step forward and opted for Kudelski Group’s Nagra anyCAST and OpenTV solutions for the launch of its digital cable and high-speed broadband offering.
Nagra is an independent provider of content protection and multiscreen television solutions. The launch marks the first commercial deployment of OpenTV middleware and the first user interface to support Telugu language with a cable operator in India. Nagra’s anyCAST content protection and OpenTV middleware technologies were selected by the operator in the context of the government-mandated transition to digital, to provide local cable operators in the state of Andhra Pradesh with access to a variety of digital TV services under the brand name ‘Media Vision.’ These will include 276 SD and 24 HD services with plans to introduce value added services (VAS) like video-on-demand (VOD), home shopping and more. “We are excited to deliver these new digital services to local operators as part of the ongoing digitisation efforts in India. Nagra was the vendor of choice in this effort providing pre-integrated conditional access and set-top box software solutions across multiple chipsets. This was a key factor in helping us deliver the services quickly and efficiently,” said VSMPL. “VSMPL has acted quickly to meet the digitisation timeline set forth by the Indian government and is now able to reach more local operators with our pre-integrated, scalable and fast time-to-market solutions. We are pleased to have been able to support them in this effort helping them deliver advanced functionalities and robust content protection to whole new cable market. We wish them much success with their new platform,” added Nagra SVP sales - Asia-Pacific Jean-Luc Jezouin. VSMPL’s new service will enable a new generation of digital TV services for local cable operators. It boasts built-in features powered by OpenTV middleware such as PVR and targeted advertising and a user interface adapted to the region’s multi-lingual landscape. Robust content protection is provided by the Nagra anyCAST Security Services Platform, which supports a range of services from basic free-to-view to enhanced content like 4K Ultra HD. VSMPL claims to have close to one million subscribers in Andhra Pradesh and Telangana.
