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Langoor Havas bags digital transformation mandate for Organic Tattva

NEW DELHI:  Langoor Havas a digital agency made of creative technologists has won the digital transformation mandate for the Organic Tattva Group, a leading brand offering organic food.   Organic Tattva is India's largest organic brand and has grown on the principles of health, ecology, and care....

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ASCI upheld complaints against 257 misleading ads in June & July

MUMBAI: In the months of June and July 2020, the Advertising Standards Council of India (Asci) investigated complaints against 363 advertisements, of which 76 were promptly withdrawn by advertisers. The independent Consumer Complaints Council (CCC) of Asci evaluated the remaining 287 advertisements...

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Tata Motors, dentsu Play targets premium subscribing OTT audiences

NEW DELHI: The rising trend of cord cutters and streaming surpassing cables, in many economies, has brought with it a new challenge for the advertising sector – that of reaching the audience behind the OTT paywall. With the changing audience behavior and a dramatic increment in over-the-top (OTT)...

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Honda Roars into the Mid-Size Motorcycle Segment Premieres Global Unveiling of Massive, Advanced & Comfortable HIGHNESS - CB350

Making a grand entry in the mid-size 350-500cc motorcycle segment, Honda Motorcycle & Scooter India Pvt. Ltd. today announced its global unveiling of the brand new H’ness - CB350. Built with 9 new patent applications, H’ness - CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio – its...

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Guest Column: TRAI needs to focus on sectoral hygiene rather than economic regulation

MUMBAI: A silent crisis has been brewing in the residential segment of TV viewing sector. Even as its viewership increased during the Covid-induced lockdown, sectoral revenues took a severe hit. While Covid was termed an act of god, TV’s current state appears to be a man-made disaster. TV is an...

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