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OTT originals not faring well on TV: BARC-Nielsen

MUMBAI: With productions halted, some Hindi GECs, such as Star Plus and Zee TV, aired some shows from OTT platforms in the evening slots but they haven’t found the expected audience, according to BARC-Nielsen report. OTT digital shows haven’t performed well for the HSM urban audiences. All the...

Television TV Channels GECs
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DD National viewership drops by 46% as ‘Ramayan’ concludes

MUMBAI: DD National has been at the top of the charts for the last few weeks with its airing of Ramayan. However, as the last episode of the show aired in week 16 and gave way to Uttar Ramayan, there was a drop in viewership by 46 per cent, according to BARC-Nielsen report.  Ramayan aired at 9 am...

Television TV Channels Viewership
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IPL viewers shift to GEC, movies & news

MUMBAI: The April and May season is generally peak time for sports and the Indian Premier League (IPL). In 2019, sports took 20 per cent of total viewership, led by IPL viewers, which has dropped to two per cent this year during week 13 to 16, according to BARC-Nielsen report. These sports viewers...

Television TV Channels Viewership
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Total TV viewership sees drop in week 16: BARC-Nielsen

MUMBAI: Total TV viewership in week 16 saw a 6 per cent drop from week 15, standing at 1.16 trillion viewing minutes, as per BARC-Nielsen data. It says that the drop is driven by rural India and can be attributed to the summer impact. The drop is also because week 15 was a festive season in South...

Television TV Channels Viewership
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Cadbury Dairy Milk gets major rebranding in 50 years

MUMBAI: Britain-headquartered confectionery giant Cadbury has done its first major rebranding in 50 years for its flagship Cadbury and Dairy Milk bars, reveal several international reports. The packs have been redesigned by Bulletproof agency with a redrawn wordmark, new iconography and typography...

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