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Times Network's MK Anand prioritises subscription over advertising model

On day one of the News Television Summit  2020, Times Network MD and CEO MK Anand had a few words of caution to offer: monetisation by ad sales is a huge steroid that the news business is running on and which it needs to get out of. Instead, he advocated subscription.

Television TV Channels News Broadcasting
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Chennai Super Kings is driving IPL13’s social media popularity: Wavemaker Mesh Report

IPL buzz volume is on track to go two times from the last season, reaching more than 60 million, indicated the Wavemaker Mesh report, released recently. Last year, the buzz volume was 37 million. 

MAM Marketing MAM
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IPL 13 scores better than IPL 12

IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with a much needed break from the pandemic-induced stress and negativity.

Television TV Channels Viewership
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PUBG: Game over for PUBG mobile in India

KOLKATA: Despite the ban on PUBG Mobile in India, fans were desperately hoping that it might eventually make a comeback. Those hopes were sadly dashed when Tencent Games, the publisher, announced its decision to shut down all services and access for users in India on 30 October.

iWorld eNews
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How technology has democratised news production

MUMBAI: The newsrooms of today are much evolved than what they were a decade ago. They are spending millions of dollars every year to make systems and processes more efficient so that the news churn out rate is faster and more mobile. Technology is being leveraged in unexpected ways to cater to a...

Television TV Channels News Broadcasting

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