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The Minimalist Launches a Celebratory Campaign for Hyatt This Festive Season

Mumbai: Modern travel as an experience has undergone a massive transformation in terms of outlook. Gone are the days when travel simply meant visiting destinations -be it business or pleasure, a family trip or a solo trip, a destination today must evoke memorable experiences, and seamless ones at...

MAM Marketing MAM
McDowell's No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track "Yaari"

Bengaluru: While the whole world awaits the New Year 2020, McDowell’s No.1 Soda Yaari Jam Originals brings in the Punjabi sensation - Guru Randhawa and popular music producer Vee to wish their fans A Happy New Yaar by releasing the next originals – ‘Yaari’ – that has crossed over 20 million within...

MAM Marketing MAM
90% of new internet users consume regional content in India

According to Google official, 90 per cent of new internet users in India consume content in regional languages. With increasing internet penetration and India being the most internet consumption heavy country with over 530 million users, it is giving content platforms to bag this opportunity and...

iWorld Social Media
English GEC genre becomes top gainer in Chrome DM week 52

MUMBAI: English GEC genre has become the top gainer in week 52 of Chrome Data Analytics and Media data. The genre grew by 3.37 per cent. In this genre, Comedy Central channel gained the highest OTS with 44.6 per cent in 6 metros market. OTS is the actual census-based percentage connectivity of a...

Television TV Channels Viewership
How has 2019 been for youth and music category?

In its 25 years of running, MTV has set many benchmarks in the youth entertainment genre cementing itself as the Universe of the Young. Undisputedly, India’s No 1 Youth Entertainment Brand, MTV reaches out to over 300 million homes today and witnessed a whopping 20 billion minutes of watch time on...

Specials Year Enders

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