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Hotstar most popular video streaming platform, finds study

MUMBAI: It’s a tough game for international OTT players to beat Hotstar in India. A study conducted by SEMrush found Hotstar crossed the mark of 35 million searches during April 2018 having a difference of over 30 million searches with Netflix. It revealed the dominance of Hotstar on all other...

iWorld Over The Top Services
Aparna Bhosle appointed Zee TV business head, Shaurya Mehta to lead premium cluster

MUMBAI: Aparna Bhosle will lead Zee Entertainment’s flagship channel ZEE TV as its business head. Bhosle will continue to lead the FTA GECs and will report to ZEEL domestic broadcast business CEO Punit Misra.

Television TV Channels People
Borosil launches campaign with Indian athletes

Glassware company, Borosil, has recently joined hands with Indian Olympic Association (IOA) as the official hydration partner for national athletes representing India at all upcoming Olympic events.

MAM Media and Advertising Ad Campaigns
Axis Mutual Fund launches ‘The Responsible Mutual Fund' campaign

Asset management company, Axis Mutual Fund has launched a new brand campaign - The Responsible Mutual Fund.

MAM Media and Advertising Ad Campaigns

Latest News
Tiger Shroff launches PROWL anthem for today’s #ReadyToMove gen

Groove and move seems to be the flavour of the season for PROWL, an active lifestyle brand co-created by Tiger Shroff and Mojostar, which has recently released its anthem!

MAM Marketing Brands
Eros International Plc Announces Full and Final Dismissal of Class Action Lawsuit

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry.

Television Production House Post Production
Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 11 August to 17 August 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
7 Star India, Sony Pictures channels amongst top 10 across genres

Four channels from Star India and three channels from Sony Pictures Network India (SPN) were among Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 33 of 2018 (Saturday, 11 August 2018 to Friday, 17 August 2018). The three other channels in...

Television TV Channels Viewership
Discovery Kids aims 35% reach with English audio feed

The kids channels have finally woken up to the importance of animation in regional languages. Tamil, Telugu, Bengali and Malayalam are the existing languages that are working quite well in the overall industry as well as in the kids segment.

Television TV Channels Kids

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