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Livpure hands over digital mandate to iProspect

Digital agency, iProspect India, from the house of Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure.

MAM Media and Advertising Account
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Navin Khemka to take over MediaCom South Asia as CEO

MUMBAI: Media agency MediaCom has appointed Navin Khemka as CEO of its South Asia operations effective 16 July 2018. Khemka takes on the role from Debraj Tripathy who will be leaving the organisation to explore new opportunities outside the group. He will be based in Delhi and report to the...

MAM Media and Advertising People
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Star Plus unveils new look, Alia Bhatt as brand campaign face

Star India is continuing to glitter, what with a successful IPL season just concluding. And just as the IPL finale was underway, it unveiled a new look for its lead general entertainment channel Star Plus.

Television TV Channels GECs
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Goodknight Cool Gel targets semi-urban, rural consumers

MUMBAI: Goodknight has come up with a new commercial for its recently launched product, Goodknight Cool Gel. The TVC conceptualised by J Walter Thompson (JWT) India showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay...

MAM Media and Advertising Ad Campaigns

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Orcomm Advertising wins digital duties for Snapdeal

MUMBAI: Orcomm Advertising, an Indore headquartered creative agency, has bagged the digital duties for e-commerce marketplace Snapdeal following a multi-agency pitch.

MAM Media and Advertising Account
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Casio India brings in Jacqueline Fernandez as brand ambassador

MUMBAI: Renowned Japanese electronics company Casio India has roped in Bollywood actor Jacqueline Fernandez on board as the brand ambassador for its women’s range of wrist watches, namely, Sheen, Baby-G and Enticer.

MAM Media and Advertising People
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NITI Aayog signs Sushant Singh Rajput as brand ambassador

NEW DELHI: TV actor-turned-Bollywood star and entrepreneur Sushant Singh Rajput has been signed on by India’s NITI Aayog as brand ambassador and collaborator for Women Entrepreneurship Platform (WEP). Star of cricketer MS Dhoni biopic, Rajput, who began his acting career in television serials, will...

MAM Media and Advertising People
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Video content will be the game changer in 2019: Shrenik Gandhi, White Rivers Media

MUMBAI: A young professional just graduated from an MBA college would be thrilled to join a reputed company like Future Group. But Shrenik Gandhi’s entrepreneur blood wouldn’t allow him to work under someone else. Within a year, he quit and started his own digital marketing agency White Rivers...

MAM Media and Advertising Digital Agencies
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Hotstar creates record of 10 mn plus concurrent viewers for IPL finale

MUMBAI: They helped Hotstar hit a world record for concurrent online viewing a few days ago with 8.26 million viewers in the IPL first qualifier game on 22 May. Once again, the Chennai Super Kings (CSK) and Sunrisers Hyderabad (SRH) helped Hotstar create a new record of over 10 million concurrent...

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