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Brands need to move away from femvertising: Sakshi Choudhary, Ogilvy India

MUMBAI: The 28-year-old lady, who rose to fame pretty early in her career, proudly sits as the creative controller at Ogilvy India’s office. An avid feminist that she herself is, Sakshi Choudhary spoke eloquently on day one of Zee Melt, on how brands must make a better portrayal of women in ads.

MAM Marketing MAM
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Sorrell pats Mukesh Ambani's back for telecom explosion

MUMBAI: Though the announcement of ad guru and former WPP CEO Sir Martin Sorrell’s comeback strategy was announced yesterday in faraway London --- a London Stock Exchange notification on Derriston Capital said so --- the excitement was running equally high here at the venue where Zee Melt event was...

MAM Marketing MAM
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ZEEL gets aggressive with &flix launch

MUMBAI: And now following in the footsteps of &Prive HD, Zee Entertainment Enterprises Limited (ZEEL) has announced that it is rolling out &flix come 1 pm on 3 June 2018 on major DTH and digital cable TV platforms. The target audience for the new offering: the striver, which the channel...

Television TV Channels English Entertainment
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The 120 Media Collective announces top management changes

MUMBAI: Roopak Saluja’s  The 120 Media Collective, one of India’s most impactful digitally oriented agencies, has today announced senior level promotions within the organisation.

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Worldwide Media gets going with Grazia Intern Diaries

MUMBAI: For sometime now, publisher Worldwide Media has been churning out video content which has been making its way on television or on the web. Among the shows it has executed figure: The Good Homes show (in association with channel TLC and Hafele), Famously Filmfare  (Colors Infinity),  Nexa...

iWorld Over The Top Services
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Mobile internet consumption to hit 28% of media use by 2020: Zenith Report

MUMBAI: The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. A recent report by Zenith Media Consumption Forecasts 2018, reveals that 24 per cent of all media consumption across the world will be mobile this year, up from just five...

MAM Marketing Brands
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The rise and rise of SOL Productions

MUMBAI: SOL: Roman god personifying our solar system’s life giving star – the sun.  That name is more than apt for the two ladies – Fazila Allana and Kamna Menezes – who have been running top TV production house, SOL Productions, for the past 15 years. Word on the street is that they are like the...

Television Production House Non-Fiction
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Enterr10 to launch two Bengali channels

MUMBAI: There was a time when Hindi speaking market was much preferred by the Indian audiences, whereas regional markets weren’t much spoken about. Considering the increasing viewers’ interests towards regional space, broadcasters have also planned to shift their focus on launching regional...

Television TV Channels GECs
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Merged Dish TV reports maiden numbers for fiscal 2018

BENGALURU: The merged entity comprising of two Indian DTH players – Dish TV India Ltd reported its maiden fourth quarter and fiscal numbers for the periods ending 31 March 2018 (Q4 2018, quarter under review, FY 2018 year or fiscal under review). The two entities of the new behemoth Dish TV India...

DTH DTH Services

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