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Vimal Singh, Varun Khullar pair up for Happy mcgarrybowen’s Gurgaon team

Happy mcgarrybowen, the creative idea shop from Dentsu Aegis Network, has appointed Vimal Singh as senior creative director and Varun Khullar as creative director for its Gurgaon creative team. Singh moves from Ogilvy, Gurgaon while Khullar moves from Happy mcgarrybowen Bangalore after a three year...

MAM Media and Advertising People
Madison Media named Continental Coffee media AOR

Madison Media has been named as the media agency on record for Continental Coffee. The account was won after a multi-agency pitch and it will now handle the duties across media - print, TV, radio, cinema, OOH, digital. The account is estimated to be Rs 25 crore per annum across all media.

MAM Media and Advertising Account
Publicis India appoints Amit Shankar as new national creative director in Delhi

MUMBAI: Publicis India has appointed Amit Shankar as a new national creative director in Delhi. He will replace the former head of creative Nitin Pradhan who quit the agency. Shankar will report to the Publicis India managing director and chief creative officer Bobby Pawar.

MAM Media and Advertising People
FCB India wins creative duties for Vistara

MUMBAI: Vistara, the full-service carrier and a joint venture of Tata Sons and Singapore Airlines (SIA), has awarded its creative duties to FCB India, following a multi-agency pitch.

MAM Media and Advertising Account

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Heineken's challenge of advertising a product like beer

MUMBAI: Most brands can easily take up any form of promotion when it comes to advertising themselves. But some brands have the hard task of not being allowed to advertise at all. What does one do then? That is exactly what Heineken global director of integrated marketing communication Anuraag...

MAM Marketing Brands
How Google views India's internet landscape

MUMBAI: After having worked with three tech giants of today - Google, Microsoft and Samsung - Guneet Singh is not hesitant to speak of the power of digital. The Google head of marketing solutions for India and SEA was speaking at the Zee Melt 2018 conference.

MAM Marketing Brands
Pro Kabaddi League makes first ever player auction of Rs 10 mn

MUMBAI: India’s second most watched sporting league –Pro Kabaddi League (PKL) – has entered its sixth season auctions. Riding on the back of five phenomenal seasons, the auctions are taking place on 30 and 31 May 2018 in Mumbai. The salary purse of the franchise remains the same as Rs 4 crore per...

Television TV Channels Sports
21CF special meet on Disney merger issue on July 10

NEW DELHI: Is the Disney-21st Century Fox merger a done deal? The twists and turns in real life probably match a Hollywood corporate thriller produced by the media company. Second suiter Comcast hasn’t yet given up even as the Rupert Murdoch family-promoted company said on Wednesday that on 10 July...

Television TV Channels Movie Channels
Industry optimistic about RPD technology for viewership

MUMBAI: Across the world, efforts are on to make audience measurement systems more reliable and tamper-proof so that advertisers can get the right value and content providers can tailor content as per market demand.

Television TV Channels Viewership

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