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Madison Media named Continental Coffee media AOR

Madison Media has been named as the media agency on record for Continental Coffee. The account was won after a multi-agency pitch and it will now handle the duties across media - print, TV, radio, cinema, OOH, digital. The account is estimated to be Rs 25 crore per annum across all media.

MAM Media and Advertising Account
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Publicis India appoints Amit Shankar as new national creative director in Delhi

MUMBAI: Publicis India has appointed Amit Shankar as a new national creative director in Delhi. He will replace the former head of creative Nitin Pradhan who quit the agency. Shankar will report to the Publicis India managing director and chief creative officer Bobby Pawar.

MAM Media and Advertising People
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FCB India wins creative duties for Vistara

MUMBAI: Vistara, the full-service carrier and a joint venture of Tata Sons and Singapore Airlines (SIA), has awarded its creative duties to FCB India, following a multi-agency pitch.

MAM Media and Advertising Account
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Heineken's challenge of advertising a product like beer

MUMBAI: Most brands can easily take up any form of promotion when it comes to advertising themselves. But some brands have the hard task of not being allowed to advertise at all. What does one do then? That is exactly what Heineken global director of integrated marketing communication Anuraag...

MAM Marketing Brands
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How Google views India's internet landscape

MUMBAI: After having worked with three tech giants of today - Google, Microsoft and Samsung - Guneet Singh is not hesitant to speak of the power of digital. The Google head of marketing solutions for India and SEA was speaking at the Zee Melt 2018 conference.

MAM Marketing Brands

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