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Star unveils Re.Imagine Awards for IPL ad campaigns

MUMBAI: The American Super Bowl continues to remain one of the most awaited sporting leagues around the world. It is that time of the year when brands don their creative hats to come up with some of the most interesting and ingenious advertisements.

MAM Marketing MAM
News consumption in South Indian languages during first 7 weeks of 2018

BENGALURU: Broadcast Audience Research Council (BARC) has started publishing weekly viewership data of top 5 news channels in each of the four South Indian languages in their respective markets since week 1 of 2018 ( Saturday, 30 December 2017 to Friday  5 January 2018) in the public domain. There...

Television TV Channels Viewership
CEAT promotes work culture via digital campaign

MUMBAI: Tyre manufacturer CEAT recently launched its innovative digital campaign that gives expression to its organisational culture. Creating a humorous twist on some of the glaring issues in current workplaces, this campaign is designed to connect with a larger audience. The first-of-its-kind...

MAM Marketing Brands
Pretty Secrets partners Girliyapa to find if size matters

MUMBAI: Pretty Secrets, India’s young and empowering lingerie brand launched yet another witty campaign with Girliyapa, India's leading women centric channel for entertainment. The video titled ‘Ladies Room Backchodi’ humorously addresses the problems faced by women about their sizes and that...

MAM Marketing MAM

Latest News
Smriti Irani exhorts DD to leverage reach better

NEW DELHI: Minister of Information and Broadcasting Smriti Irani at a public platform yesterday posed a question that may not be palatable to all but would bolster the confidence of Doordarshan bosses. She asked why the pubcaster couldn’t better leverage its own taxpayer-funded vast infrastructure...

Regulators I&B Ministry
Protinex ropes South star Mahesh Babu as brand ambassador

In line with its mission ‘to educate Indians about the relevance of daily intake of protein’, Protinex has roped in South India’s superstar, Mahesh Babu, as the brand ambassador.

MAM Marketing MAM
Neelesh Misra, The Quint to unveil webseries on everyday heroism

While celebrating the success of fictional heroes, we often overlook the heroes of everyday life. ‘The Neelesh Misra show’, a new web series brought by The Quint, will narrate the extraordinarily heroic deeds of ordinary people.

iWorld Over The Top Services
Aprilia shows two can have fun on its bike

Staying with the idea of fun being integral to its product’s personality, Soho Square Mumbai has created a new campaign for Aprilia to launch its latest bike SR 125.

MAM Media and Advertising Ad Campaigns wants online shoppers to save Rs 1000 cr

Over the last few years, there has been a rapid growth in the number of e-commerce stores in the country. Every store offers various discounts, deals and offers for each product. Due to this, buyers visit multiple online stores and spend a lot of time to find the right product and get the best deal...

MAM Marketing Brands

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