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Airtel picks Hotstar content for its customers

Bharti Airtel and Hotstar have announced a strategic partnership to bring digital content from the latter’s portfolio to Airtel customers. This will further expand Airtel TV app’s wide range of offerings and expand the footprint for Hotstar’s content across Airtel’s large mobile customer base.

iWorld Over The Top Services
Excel Films launching '3 Storeys'

Masumeh who started with hit TV series Thoda Hai Thode Ki Zaroorat Hai and Gubbare and stepped in to films with ‘Chupke Se’ and highly acclaimed ‘Maqbool’ is all set to be seen in Excel Films’ ‘3 Storeys’ directed by Arjun Mukherjee next.

Television Production House Film Production
Abhik Santara, VR Rajesh to manage Mumbai ops at Ogilvy

Ogilvy, Abhik Santara, VR Rajesh, Kunal Jeswani

MAM Media and Advertising People
Carat bags media account for ZEE5

ZEE5, Zee Entertainment’s new digital entertainment platform, has appointed Carat, part of Dentsu Aegis Network (DAN), as its media agency for India. Carat bagged the media duties following a multi-agency pitch. Carat will handle media planning and buying for ZEE5 in India excluding digital. Headed...

MAM Media and Advertising AD Agencies

Latest News
Guest Column: The future of advertising

It’s a rare and beautiful thing these days, the truth. We’re living in a world where echo chambers and ‘what we want to believe’ determines our truth of the day. With distrust becoming the new normal, consumers are becoming masters of the art of calling bullshit, especially when it comes to brand...

MAM Marketing MAM
IPL 2018: Team sponsorship deals may see an uptick

MUMBAI: With barely two months to go before the eleventh season of the Indian Premier League (IPL) starts in April 2018, brands have begun their hunt to pick their favourite team to bid on and are rapidly putting together deals. The bigger team you pick, the more chances of your brand being visible...

Television TV Channels Sports
MIB admits no DTH infra sharing permission sought

NEW DELHI: Despite the initial hype and enthusiasm over infrastructure sharing by broadcast, cable and satellite-delivered service players (such as DTH operators) and lengthy suggestions on the subject by the Telecom Regulatory Authority of India (TRAI), the government has admitted no stakeholder...

Regulators I&B Ministry
Hyundai launches 'Swachh Can' supporting Swachh Bharat Abhiyan

MUMBAI: Hyundai Motor India has launched ‘Swachh Can’, a portable bin for all Hyundai cars under its new CSR pillar for India- ‘Swachh Move’ supporting the nationwide campaign Swacch Bharat Abhiyan. The brand is the country’s second largest manufacturer of passenger cars and the number one exporter...

MAM Marketing Brands
Hot Wheels debuts in Auto Expo Delhi

MUMBAI: Hot Wheels, the uber-popular and much-loved brand from the house of Mattel Toys, is revving up for its Golden Jubilee. Hot Wheels has kicked off its 50th anniversary celebration with an epic debut at Auto Expo - The Motor Show in New Delhi from 9 to 14 February 2018.

MAM Marketing Brands

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