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The Glitch to leverage GroupM data to reach rural India

MUMBAI: Digital is the buzzword everywhere today and the advertising industry is not any different. Companies looking to acquire are also scanning for digital-ready candidates over traditional agencies.

MAM Media and Advertising Digital Agencies
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Disney to spin Aladdin's magic Broadway style

MUMBAI: After Beauty and the Beast Broadway-style musicals in 2015 and 2016, Disney has rolled up its sleeves for another musical in Aladdin for an India production. BookMyShow (BMS) has exclusive rights for distributing this Disney hit and is also producing the show. The musical will premiere at...

Television TV Channels Kids
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Localised content the way forward for Netflix in India

MUMBAI: Global to local seems to be the key strategy of Netflix to spread its wings in India. ‘Netflix and Chill’ is the popular term across the OTT ecosystem but the number of Indian consumers chilling with Netflix’s high-quality content dwarfs in comparison to users in other markets. However, it...

iWorld Over The Top Services
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Beltek Canadian Beverages launches new ad

MUMBAI: Wild Vitamin Water, a product of Beltek Canadian Beverages has rolled out its latest advertising campaign titled 'High on Life. High on Wild.' Conceptualised by AndAnd Brand Partners, the campaign is a celebration of interesting and inspiring people from various walks of life. Through...

MAM Media and Advertising Account
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Godrej Appliances eases your need for fresh veggies

MUMBAI: Godrej Appliances has launched the Godrej Edge Duo Refrigerators, a first-of-its-kind single door refrigerator with a separate drawer for vegetables, in the Indian market. Surveys revealed that Indian consumers open a refrigerator at least 10 times a day, of which the vegetable section...

MAM Media and Advertising Ad Campaigns

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