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Ola launches new campaign #PeekeMatChala

With New Year right around the corner, Ola has launched its new campaign to prevent drunken driving #PeekeMatChala.

MAM Media and Advertising Ad Campaigns
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Events – the ultimate tool for marketers to reach their audience

Events are an effective and economical way for companies to interact directly with their target audience. It is the interactive and personal nature of this medium that exerts a much more noticeable effect on target audiences at an individual level.

Specials Year Enders
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Policybazaar.com top brand in BARC week 51 rankings

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 December 2018 and 21 December 2018.

Television TV Channels Viewership
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ABP News moves back to its fifth position in BARC week 51

ABP News saw a three-spot jump last week, but moved back to the fifth position in the Hindi news urban genre in BARC week 51.

Television TV Channels Viewership

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Taapsee, Pune7Aces go pink in support of breast cancer

The Pune7Aces team, led by their owner and Bollywood star Taapsee Pannu, today pledged their support for breast cancer, which has emerged as one of the most rampant and widespread form, and the entire team wore pink jersey during their match against Mumbai Rockets at the Balewadi Indoor Stadium...

Television TV Channels Sports
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Madras HC declines stay on TRAI tariff order

The Madras High court rejected the interim prayer plea in a petition filed by Chennai Metro Cable TV (CAS) Operators Association declining to stay the implementation of Telecom Regulatory Authority of India's (TRAI) tariff order. Justice S Vaidyanathan issued notice to TRAI as well as posted the...

Regulators High Court
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No changes in urban areas, Star Plus continues to lead in BARC week 51

MUMBAI: Rishtey emerged as the new player, securing tenth position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 51 of 2018. Dangal TV and Star Bharat swapped their fourth and fifth positions in the rural market. No changes were observed in the urban areas

Television TV Channels Viewership
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How engagement works in the kids' space

Kids make our world go around! Quite literally, for channels focused on children as audience, observing their growing influence on choices, preferences and consumption habits of families in India, is a revelation! In this season of holidays when families gather around a TV set, it’s the children...

Television TV Channels Kids
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OTT platforms may soon adopt self-censorship

Leading OTT players clearly don’t want the government interfering with their content or creating rules like broadcast.

iWorld Over The Top Services

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