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M&M to revamp e-commerce platform

MUMBAI: Mahindra & Mahindra (M&M), India's largest utility vehicle maker, has decided to revamp it's digital platform by engaging with experts BCG, Microsoft and Dassualt to engage with prospective buyers right through their purchasing cycle according to a Brand Equity report.

MAM Marketing MAM
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Fountainhead Digital MKTG launches experiential tech labs

MUMBAI: Fountainhead Digital MKTG, the digital and experiential innovation division of Dentsu Aegis Network agency Fountainhead MKTG, has launched The Texperiential Labs. The Texperiential Labs feature the latest technologies across virtual, augmented and mixed reality, robotics, multi-platform...

MAM Marketing MAM
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Regional content consumption overtakes Eng on digital: report

MUMBAI: Times Internet has released a study titled ‘The Changing Lingual Face of Digital India’ highlighting the rapid shift of digital users towards regional content consumption. With this study, Times Internet has validated the rising trend of online content consumption across the eight most...

iWorld Over The Top Services
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Social media most significant for snackable content: NBA India MD

MUMBAI: Cricket being the most watched and followed sport in the country, the National Basketball Association (NBA) has started the journey to make basketball the number two sport in India. With several sports gaining popularity, the NBA is aware that the goal is not going to be a cakewalk as the...

Television TV Channels Sports
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HUL marketing spends up in third quarter

BENGALURU: Indian FMCG giant Hindustan Unilever Ltd (HUL) is one of the biggest advertisers in India. On Indian television, the company releases the highest number of advertisements by far according to Broadcast Audience Research Council of India (BARC) weekly data for top 10 advertisers across...

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